Responsibilities

• In this role, you’ll support the delivery and continual development of a mass email communication strategy, improve mass email communications, and deliver engaging emails as part of an integrated journey model.
• Support the delivery and continual development of a mass email communication strategy
• Work with teams across the organisation to devise audience-first email journeys for our supporters
• Become a Salesforce Marketing Cloud expert, ensuring we’re using the platform effectively to maximise our strategy
• Continuously improve and deliver the decentralisation programme, which is a vehicle for delivering mass supporter email comms alongside our journey framework
• Support the Supporter Engagement Manager to improve and deliver audience management processes for Existing Supporters.

Requirements

• Experience of supporter engagement in the commercial or not-for-profit sectors
• Demonstrable experience of communicating with a wide range of supporters with varied audience needs
• A proven track record in creating engaging, inspiring and effective email communications, and an understanding of email service providers, ideally Marketing Cloud.
• Experience of supporter journey mapping and comms planning
• Experience in reporting, evaluating and testing
• Knowledge of HTML, photoshop, content management systems (preferably Drupal) and email software (preferably Marketing Cloud)