Responsibilities

• EMEA Lifecycle Programs
• Own the strategy and execution of EMEA-specific lifecycle programs and campaigns in partnership with regional Marketing, Sales and Partner teams.
• Support EMEA Events with lifecycle strategy and execution for key regional and flagship Klaviyo events for prospects, customers and partners, from targeting and invitations through to post-event nurture.
• Own audience and segmentation strategies using customer, prospect, firmographic, behavioural, and engagement data.
• Define success metrics, analyse performance across markets and segments, and turn insights into testing and optimisation opportunities.
• Global Lifecycle Programs
• Partner with the global Lifecycle Marketing team to localise and regionalise Sales-Led, PLG, onboarding, adoption, re-engagement, and cross-sell programs for EMEA.
• Provide EMEA input into global lifecycle strategy, segmentation, channel optimisation, and testing, using regional insights to improve performance.
• Partner with Product, Growth, PMM, Brand, and other global teams to scale relevant lifecycle initiatives across EMEA.
• Cross-Functional & Operational Leadership