Director, Demand & Audience Marketing

Responsibilities

• Develop and deliver a global Demand & Audience strategy that aligns marketing activity with business priorities, audience needs, market opportunities, and growth objectives.
• Lead coordinated, omnichannel demand generation campaigns developed to increase engagement, acquisition, retention, advocacy, and conversion across diverse audience groups.
• Build audience-first marketing journeys by driving segmentation, personalisation, lifecycle marketing, and nurture strategies that improve relevance and performance.
• Partner with Portfolio Marketing and commercial collaborators to translate strategic priorities into scalable, measurable campaign plans and go-to-market activities.
• Optimise the performance of marketing channels, including web, email, social media, paid media, SEO/AEO, automation, and content activation, using data and audience insight to drive continuous improvement.
• Strengthen Sage's research and learning communities by building engagement, dedication, advocacy, and long-term relationships with authors, editors, reviewers, faculty, librarians, societies, and institutional partners.
• Establish effective ways of working across global teams, agencies, and delivery partners, enabling consistent execution, operational excellence, and greater speed to market.
• Lead, mentor, and develop a high-performing distributed team while encouraging a culture of inclusion, innovation, accountability, continuous learning, and responsible experimentation with new technologies and AI.

Requirements

• A strategic marketing leader with experience leading global teams and delivering results through both direct and matrix management structures.
• Someone who has successfully developed and scaled demand generation, audience growth, lifecycle marketing, or digital marketing strategies within a complex, multi-stakeholder environment.
• Skilled in creating customer-centred marketing programmes that use segmentation, targeting, personalisation, and journey orchestration to improve audience engagement and business outcomes.
• An experienced marketer with a strong track record of delivering integrated campaigns across channels such as email, web, social media, paid media, content marketing, automation, and partner networks.
• Commercially minded, with the ability to connect marketing activity to measurable outcomes such as revenue growth, pipeline development, submissions, product adoption, engagement, retention, and customer value.
• Confident using data, analytics, customer insight, and performance reporting to evaluate success, inform decisions, optimise investment, and demonstrate return on marketing investment.
• A collaborative and influential relationship builder who can bring together diverse stakeholders, align priorities, clarify decision-making, and create strong partnerships across global teams.
• Passionate about developing people and building inclusive, high-performing environments where individuals feel valued, supported, empowered, and able to do their best work.

Benefits

• 25 days annual leave (plus bank holidays) with 2 additional floating personal days.
• Hybrid working up to 2 days per week in office and a home working allowance.
• Life assurance, income protection, and travel insurance.
• Private medical cover and access to the company doctor.
• Tuition scheme and support for pursuing professional qualifications, including access to Sage books and journals.
• Variety of snacks and beverages available in the office.
• Healthy lifestyle reimbursement and anniversary trips.
• Access to Company loans (season ticket loan, rental deposit loan, cycle loan).