Digital Marketing Manager – Paid Media & Performance

Responsibilities

• Translate client briefs into clear digital campaign plans, with defined audiences, channel recommendations, budgets and performance targets.
• Build and manage campaigns across Google Ads and Meta, using LinkedIn and other relevant platforms where they suit the brief.
• Develop targeting, keyword, remarketing and audience strategies appropriate to B2B and consumer events.
• Work with campaign managers, designers and copywriters to produce effective advertising and landing-page content.
• Manage campaign launches, checks and approvals, keeping delivery on schedule.
• Monitor spend and budget pacing across your accounts, taking into account event dates, booking deadlines, and sales cycles.
• Optimise targeting, bids, placements, search terms, creative and landing pages to improve results.
• Run structured tests, document what you learn and apply successful approaches across relevant campaigns.
• Identify underperformance early and recommend clear corrective action.
• Focus on meaningful outcomes such as cost per registration, ticket revenue, acquisition cost and lead quality.

Requirements

• Demonstrable experience personally building, managing and optimising Google Ads and Meta campaigns.
• A track record of delivering measurable acquisition, lead-generation or sales results.
• Experience managing multiple campaigns, accounts or brands with competing deadlines.
• Practical knowledge of GA4, Google Tag Manager and conversion tracking, including the ability to identify and investigate problems.
• Strong budget management and confidence interpreting campaign data.
• An understanding of landing-page performance and conversion optimisation.
• Clear written and verbal communication, including the ability to explain technical information to clients and colleagues.
• Strong organisation, attention to detail and reliable follow-through.
• The judgement to act independently and recognise when specialist support is needed.
• A collaborative approach and willingness to help less experienced colleagues develop.

Preferred

• Experience in an agency or another environment involving multiple clients or brands.
• Experience marketing exhibitions, conferences, consumer events, ticketed experiences or other deadline-driven products.
• LinkedIn advertising experience, particularly for B2B audiences.
• Familiarity with HubSpot, CRM audiences, email journeys and marketing automation.
• Experience working with registration or ticketing platforms.
• Familiarity with Looker Studio or similar reporting tools.
• An understanding of SEO fundamentals and how organic and paid activity work together.
• Relevant Google, Meta or HubSpot certifications.