Demand Generation Manager
Planview Incorporated
UK (Remote)
In-houseUnavailableManager8+ years exp.
3 days ago
Demand Generation Manager
London, UK (Hybrid)
£45K/yr – £60K/yrSenior LevelFull time
Posted 7 weeks ago
Job Summary
A strategic, hands-on demand-gen lead will own the full funnel—from strategy and channel execution to turning wins into repeatable growth. You will own events, ABM campaigns, and top‑of‑funnel presence in education spaces, while continuously diagnosing funnel leaks and driving activation and conversion through data-driven campaigns.
- Own the end-to-end demand engine and outcomes
- Operate events, ABM, and multi-channel campaigns to move buyers from first contact to paying customers
- Turn wins into reusable assets for sales conversations
Job Description
Responsibilities
- Owning the demand engine end to end - setting the strategy, running the channels and campaigns, and owning the outcome, not just the activity metrics underneath it
- Running the events calendar in full: the flagship UK education-sector conferences the organisation shows up at, plus the ones it runs itself (webinars, roundtables, in-house events), from logistics through to the follow-up that actually converts
- Building account-based campaigns that move a teacher or school leader from first contact to sign-up, and from free trial to paying customer - tracked on activation and conversion, not just lead volume
- Building top-of-funnel presence in the exact rooms your buyers already occupy - senior-leader networks, teacher communities, the education press - so you're the name a headteacher already knows before they start looking
- Turning every win into fuel for the next campaign - case studies, quotes and referrals that actually get reused in sales conversations, not filed away and forgotten
- Diagnosing the funnel properly: finding exactly where sign-ups, MQLs and pipeline leak, testing fixes, and keeping a clear, current view of which lever actually moves the number
Requirements
- Genuine, demonstrable belief in the mission - closing the gap between talent and opportunity for young people the system has overlooked. Weighted equally with the criteria below, not a tie-breaker.
- Currently based in the UK, with the right to work here without sponsorship - the in-office requirement and event schedule make this a hard requirement, not a preference
- A proven B2B marketing track record where you owned pipeline or revenue, not just activity metrics
- Real experience driving MQLs through events, ABM, and multi-channel campaigns
- Comfortable in email marketing, automation, and nurture sequences at a hands-on level
- A genuinely data-driven approach - you can diagnose why a funnel is leaking, not just report that it is
- Real, hands-on competency using AI tools for research, analysis, and day-to-day productivity
- Plain-spoken with data - you can turn funnel metrics into a clear story and say bluntly what's working and what to kill, rather than dressing up a flat number
Preferred
- UK education sector experience, including familiarity with school procurement
- Experience scaling go-to-market from an early stage
- Startup experience (roughly 20-50 people)
- PR or earned media experience
- Strong signal, not a requirement
Salaries
Posted range
£45K/yr – £60K/yr
Taken straight from the job posting.
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