CRM Manager

Responsibilities

• We have an exciting opportunity to join a fast-paced, collaborative, and supportive Student Recruitment Marketing team, playing a critical role in delivering personalised. targeted student recruitment and marketing activities, as well as providing leadership across a range of business areas to ensure consistent, best practice CRM activity across the full student recruitment journey.
• You will work primarily in our CRM system (Microsoft Dynamics), to manage the development of complex and dynamic customer journeys which power personalised, targeted marketing activities.
• You’ll also be responsible for troubleshooting issues and system development for the CRM system and associated technologies and delivering new and innovative ways of working, supporting training and development where required.
• You'll work with the CRM Data and Insights Manager to ensure high data quality and integrity in our CRM system, collaborating with teams across student recruitment, marketing and Digital Technology Services.
• You’ll provide expertise and advice to ensure high data standards, GDPR compliance, and support technical enhancements to enhance performance and user experience.
• You are a CRM specialist with a keen eye for detail and a passion for pushing the boundaries to plan and optimise CRM campaigns to meet business objectives.

Requirements

• Extensive CRM experience, ideally with Microsoft Dynamics.
• A pro-active approach to using and developing new systems and software.
• An exceptional communicator and collaborator, with the ability to build relationships and demonstrate leadership across functional boundaries.
• Experience of navigating complex regulatory environments, with strong working knowledge of GDPR.

Preferred

• Experience in Higher Education is desirable, along with experience of managing CRM integrations and using data extraction and reporting tools.