CRM & Data Marketing Specialist

Responsibilities

• Own the planning, creation and delivery of all email and SMS marketing activity, managing communications across club nights, ticket launches, merchandise releases, memberships, partnerships and brand campaigns.
• Design and optimise customer journeys that drive acquisition, retention and lifetime value, including welcome programmes, pre and post-event communications, abandoned basket journeys, membership onboarding, renewal campaigns, reactivation programmes and other automated experiences.
• Turn data into actionable insight and own performance reporting across CRM, web, social, e-commerce and ticketing channels, identifying trends, opportunities and areas for improvement.
• Develop customer profiles that can be used consistently across CRM, paid media, social and content marketing, helping the wider business better understand and reach its audiences.
• Champion the effective use of our CRM and marketing technology stack, maximising platform capabilities, improving integrations and supporting the flow of clean, accurate data between ticketing, e-commerce and digital channels.
• Work with internal stakeholders and external providers to create a stronger, more connected view of the customer.
• Stay ahead of developments in CRM, marketing automation and AI-enabled personalisation, bringing fresh ideas that keep Ministry of Sound at the forefront of audience marketing.
• Provide CRM expertise to teams across venue hire, The Ministry and other areas of the business, helping them use audience insight and targeted communications more effectively.
• Drive best practice across customer communications, privacy, consent management and deliverability, ensuring all activity complies with UK GDPR, PECR and evolving industry standards.
• Own performance reporting across CRM, web, social, e-commerce and ticketing channels, identifying trends, opportunities and areas for improvement.

Requirements

• Proven experience in CRM, lifecycle marketing or customer retention, ideally within entertainment, events, ticketing, hospitality, e-commerce or another consumer-facing brand.
• Confident building and managing automated customer journeys, segmenting audiences and delivering campaigns that generate measurable commercial results.
• Hands-on experience with platforms such as Klaviyo, Braze, HubSpot or Salesforce Marketing Cloud, alongside a strong understanding of SMS marketing, customer data management and campaign optimisation.
• Highly analytical, comfortable working with tools such as Google Analytics 4, Looker Studio and social platform analytics, and able to translate complex data into clear recommendations.

Preferred

• Shopify, customer data platforms, HTML/CSS, Figma or Canva would be beneficial

Benefits

• Health & Wellness: Free Ministry membership Access to our private gym Free fitness classes & wellness events  GP appointment access  24/7 Counselling and support helpline
• Financial well-being: Staff referral scheme Annual company bonus Life assurance Season ticket loan Cycle to work scheme
• Enhanced maternity and adoption leave
• Pleasant Oddities: Access to cultural events hosted at The Ministry Family & friends membership discount Free entry to Ministry of Sound Club Your Birthday off Dog-friendly office Free breakfast, lunch & refreshments Hospitality rewards scheme with discounts for many popular retailers