Head of CRM
Releaf
UK (Remote)
£70K/yr - £85K/yrIn-houseFull-timeSenior level
12 hrs ago
CRM - CRM Executive - Service
Dunstable, Luton, UK (Hybrid)
£35K/yr – £40K/yrSenior LevelTemporary
Posted 18 hrs ago
Job Summary
Own and optimize automated CRM journeys across the full guest lifecycle, working with cross-functional teams to drive engagement, conversions and revenue through data-driven testing and improvements.
- Own automated CRM journeys across stages
- Collaborate with Digital Product, Data, Ecommerce, and Tech to define data, triggers and workflows
Job Description
Responsibilities
- Taking ownership of automated service and transactional CRM journeys spanning booking confirmations, pre-stay communications, in-stay messaging and post-stay follow-ups
- Help ensure every interaction is clear, helpful and consistent while identifying thoughtful opportunities to drive engagement, repeat stays and additional revenue
- Work collaboratively with our Digital Product, Data, Ecommerce, Technology and Transformation teams, to define the data, triggers and workflows needed to deliver effective communications across our CRM channels
- Play an important role in our martech transformation, helping us enhance existing journeys and explore emerging opportunities such as online check-in and in-stay communications
- Monitor journey performance, deliver A/B and multivariate testing across content, timing, channels and customer segments
- Use guest behaviour and feedback to continually improve results
- Designing and delivering automated CRM journeys
- Transactional and service-led customer communications
- CRM platforms, workflows, CDPs and CEPs
- Using data and insight to improve engagement and conversion
Requirements
- Proven experience of designing and delivering automated CRM journeys
- Experience with transactional and service-led communications
- CRM platforms, workflows, CDPs and CEPs
- Using data and insight to improve engagement and conversion
- Collaborating across digital, data, technology and commercial teams
- Experience with platforms such as Hightouch, Tealium, Braze, Bloomreach or Adobe Campaign would be valuable.
Preferred
- Knowledge of Adobe Analytics, SMS, push notifications or the travel and hospitality sector would also be advantageous.
Benefits
- up to 15% bonus
- healthcare
- bens
Whitbread
3.4 Glassdoor
Whitbread PLC is the owner of the UK’s favourite hotel chain, Premier Inn, as well as restaurant brands, Beefeater, Brewers Fayre, Table Table, Bar + Block and Cookhouse and Pub.Whitbread employs more than 35,000 people in more than 1,200 Premier Inn hotels and restaurants across the UK and Germany, serving over five million customers every month. At Whitbread we are committed to being a force for good in the communities in which we operate. Our Sustainability programme, ‘Force for Good’ is focused on enabling people to live and work well and is built around three pillars of Opportunity, Community and Responsibility.Whitbread PLC is listed on the London Stock Exchange and is a constituent of the FTSE 100. It is also a member of the FTSE4Good Index.
Houghton Regis, England, GBR
14K employees
54% recommend to a friend
46% CEO approval
Salaries
Posted range
£35K/yr – £40K/yr
Taken straight from the job posting.
CRM median pay in the United Kingdom
Most pay falls between £37K and £55K. Based on 53 salaries.
Marketing Team
Marketing Roles Posted (Last 30 Days)
1
People
Funding
Total Funding
$188.9M
Last Raise
$188.9M
Post IPO Equity, 6 months ago
Funding History
- Dec 2025Post IPO Equity
- Oct 2022Post IPO Equity • $188.9M
Traffic Signals
Monthly Visitors
103.5K
Traffic Source Mix
Search
40%
Direct
21.2%
Referral
14.2%
Social
20%
Paid
3.2%
Headcount Trend
Current headcount: ~14.1K
Links
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