CRM & Loyalty Manager - 12 month Maternity Cover

London, UK (Hybrid)

£45K/yr – £55K/yrMid Level2+ years expContract

Posted 3 hrs ago

Job Summary

Own end-to-end CRM campaigns across email, SMS, app push and other channels, building personalised journeys that drive engagement, retention and loyalty.

  • CRM campaigns across multiple channels to grow customer value
  • Leverage ESPs and data-driven testing to optimize performance

Job Description

Responsibilities

  • Create connections that count – Deliver engaging CRM campaigns across email, SMS, app push and other digital channels.
  • Make every journey matter – Develop personalised customer journeys that drive engagement, retention and repeat purchases.
  • Turn data into action – Use customer insight, segmentation and A/B testing to continually improve performance.
  • Make our technology work harder – Use platforms such as Dotdigital and Movable Ink to deliver smarter, more personalised communications.
  • Grow customer loyalty – Work closely with our Senior Loyalty Manager to support and develop Krispy Kreme Rewards.

Requirements

  • You have a minimum of 2 years' hands-on experience using an Email Service Provider (ESP), such as Dotdigital, Braze, Klaviyo or a similar platform. This is essential.
  • Have hands-on CRM or lifecycle marketing experience, ideally in retail, FMCG, hospitality or another customer-focused business.
  • Love combining creativity, data and commercial thinking to deliver results.
  • Are confident using CRM platforms, marketing automation and customer segmentation.
  • Enjoy testing new ideas, challenging the ordinary and finding better ways to do things.
  • Bring energy, curiosity, attention to detail and a real passion for customer experience.
Krispy Kreme UK & IRE logo

Krispy Kreme UK & IRE

Krispy Kreme UK Ltd has been operating in the UK since its launch in Harrods in 2003. We are a retailer of premium, high quality doughnuts and coffee. Krispy Kreme UK currently operates over 120 locations and has a presence in over 1100 in-store cabinets with retail partners including Tesco, Morrisons, Costco and Center Parcs outlets across the country. In 2018, we went across to the Emerald Isle in Ireland and opened our first Theatre store in Blanchardstown, Dublin, with further expansion into Northern Ireland in 2025 with the opening of Krispy Kreme Belfast.Traditionally, Krispy Kremes are sold in dozens – a unique taste treat to be shared and enjoyed with your friends, colleagues or if you want, just you alone! In addition, all shops offer Krispy Kreme’s signature coffee, which is made from high-quality coffee beans roasted by Krispy Kreme to exact specifications.We remain on a journey of offering a unique one of a kind doughnut so our customers everywhere can share the magic of a Krispy Kreme moment. We continue to achieve this by having talented, committed people who day in and day out ensure the highest possible standards. We believe our service experience is unique, especially when you couple it with our product. We are so passionate about our Brand and world-class Product; we pride ourselves on being an exciting, hard-working, and fun place to be, and ensure everyone loves working at Krispy Kreme! and we are all totally committed to bringing Magical Moments to all our Customers!

Founded in 2003
Frimley, England, GBR
302 employees (14 in marketing)

Salaries

Posted range

£45K/yr – £55K/yr

Taken straight from the job posting.

See all Krispy Kreme UK & IRE salaries

Marketing Team

Marketing Team Size
14 (5% of company)
Median Tenure
6.3 years
Marketing Roles Posted (Last 30 Days)
1

Traffic Signals

Monthly Visitors
294.5K
Monthly Google Ads Budget
$95
Traffic Source Mix
Search
53.8%
Direct
23.1%
Referral
10.6%
Social
1.8%
Paid
0.2%

Headcount Trend

Current headcount: ~302
Krispy Kreme UK & IRE logo

CRM & Loyalty Manager - 12 month Maternity Cover

Krispy Kreme UK & IRE · London, UK · Hybrid