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London Women's Clinic

CRM Marketing Manager

London, UK (On-site)

£50K/yr – £65K/yrSenior Level3+ years expFull time

Posted 15 hrs ago

Job Summary

Own and optimize the Salesforce Marketing Cloud across JDH brands, designing automated journeys, improving campaign performance, and ensuring data integrity and GDPR compliance.

  • Build and manage automated customer journeys across email, SMS, and push
  • Maintain data models, segmentation and reporting across CRM channels
  • Ensure compliance and data quality

Job Description

Responsibilities

  • Own and manage the Salesforce Marketing Cloud platform across all JDH brands
  • Design and build automated customer journeys and lifecycle campaigns across email, SMS and push notifications, using Journey Builder, Automation Studio and Einstein
  • Plan, test and improve campaign performance through A/B testing, dynamic content and segmentation
  • Develop and manage contact data models, segmentation, lead scoring and audience creation for personalised communications
  • Work with the content team to ensure automated communications are accurate, sensitive and appropriate for people going through fertility treatment or donation
  • Keep data clean and compliant with UK GDPR — monitoring consent and unsubscribe processes and working with the Data Protection Officer on the handling of patient and donor health data
  • Identify and resolve data discrepancies and integration issues with Salesforce CRM, Infinity and website CMS platforms
  • Track and report on engagement, conversion and retention across CRM channels
  • Use Marketing Cloud Intelligence dashboards to deliver clear, actionable insight to marketing and commercial stakeholders

Requirements

  • At least three years’ hands-on experience managing Salesforce Marketing Cloud
  • Deep technical knowledge of Marketing Cloud tools including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio and Marketing Cloud Intelligence
  • Experience integrating Marketing Cloud with wider business systems such as Salesforce CRM, CMS platforms and call tracking tools
  • Strong understanding of data management, UK GDPR, segmentation and campaign targeting
  • Confident using Excel and data analysis tools to work with large datasets
  • Excellent communication and stakeholder management skills across technical and non-technical audiences

Preferred

  • Salesforce Marketing Cloud certification
  • Experience with other CRM or marketing automation platforms (HubSpot, Account Engagement/Pardot, Pabau, Marketo)
  • Experience in healthcare or another regulated environment
  • Knowledge of consent requirements and the handling of special category health data

Benefits

  • 32 days annual leave including bank holidays
  • Life assurance
  • Pension plan
  • Workplace Nursery Scheme
  • MyGym discounts
  • Staff treatment discounts
  • EV Car Scheme and Cycle2Work
  • Perkbox benefits platform
  • Health and wellness programmes
  • Ongoing learning and development opportunities
London Women's Clinic logo

London Women's Clinic

2.1 Glassdoor

Established in 1985 in Harley Street, London Women's Clinic has since pioneered many of the routine techniques used to treat fertility today.Our state-of-the-art facilities include on-site laboratories and theatres led by a team of consultants and nursing staff with over 35 years’ experience.We have thirteen clinics across the South East, North East, West of England, and Wales, giving you local access to world-class fertility care.

Founded in 1985
London, England, GBR
256 employees (7 in marketing)
www.londonwomensclinic.com
0% recommend to a friend

Salaries

Posted range

£50K/yr – £65K/yr

Taken straight from the job posting.

See all London Women's Clinic salaries

Marketing Team

Marketing Team Size
7 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

Traffic Signals

Monthly Visitors
67.1K
Monthly Google Ads Budget
$1
Traffic Source Mix
Search
56.7%
Direct
19.9%
Referral
5.4%
Social
2.1%
Paid
10.7%

Headcount Trend

Current headcount: ~256
London Women's Clinic logo

CRM Marketing Manager

London Women's Clinic · London, UK · On-site