Responsibilities

• Creative strategy, ideation and briefing
• Lead creative ideation and concept development for paid social campaigns across Meta, TikTok, and emerging platforms
• Write clear, detailed, high-standard creative briefs that designers and editors can execute without ambiguity
• Translate performance data, client goals, and audience insights into creative direction that drives results
• Continuously generate, test, and iterate on new angles, hooks, formats, and concepts
• Work within the group's creative briefing workflow, ensuring briefs move through the pipeline on time and to standard
• Ad copy and creative development
• Write and refine ad copy including hooks, primary text, and headlines aligned to platform best practices
• Support creative iteration by developing new angles from winning concepts
• Ensure creative output aligns with brand voice while remaining performance-led

Requirements

• Strong creative ideation and briefing skills
• Proven experience writing high-quality creative briefs for paid ads
• Experience with ad copywriting and performance-led creative
• Email marketing experience, including campaigns and/or automations
• Strong understanding of paid social advertising, Meta and TikTok preferred
• A performance mindset — you understand that creative is the biggest lever in paid social, and you care about the numbers
• High standards, attention to detail, and the ability to give and receive creative feedback constructively
• Comfortable working in a fast-paced, remote environment where briefs move quickly and deadlines are non-negotiable

Benefits

• Fully remote
• 30 days annual leave
• birthday off
• monthly team days and socials