Content Strategist & AI Copy Lead

Responsibilities

• Own positioning, messaging frameworks, and campaign narratives for Client's products, propositions, and sectors — answering the strategic content question before production begins, so the studio can move at pace.
• Write and edit high-quality copy across web, email, social, digital advertising, sales collateral, product datasheets, presentations, and video scripts.
• Lead thought leadership content — foundational articles and their supporting social and digital assets — in line with the agreed content strategy.
• Build and maintain copy generation frameworks in Pencil and other approved AI tools, including prompts, templates, tone-of-voice rules, and message libraries.
• Review, direct, and refine AI-generated copy with a rigorous editorial eye — identifying errors, inconsistencies, and off-brand language, and correcting them through prompt refinement or direct editing.
• Work with compliance, legal, and risk stakeholders to ensure content is clear, fair, and not misleading — and embed their requirements into copy frameworks from the outset.
• Support PR with rapid-turnaround content and Sales Enablement with always-current messaging as new products, features, and sectors come online.
• Write scripts and narratives for the Motion & Content Production Lead, and develop messaging for the studio's templates and collateral.
• Partner with Product Marketing, Brand, PR, Sales Enablement, and Internal Communications to plan and prioritise content against commercial priorities.
• Run studio intake, briefing, and prioritisation with the Project Manager, taking full ownership as the studio's operations mature through the year.

Preferred

• Experience with Pencil or an equivalent AI creative platform (training on Pencil will be provided).
• Background in financial services, payments, fintech, or B2B technology.
• Familiarity with writing in a regulated environment, including financial promotions or Consumer Duty requirements.
• Experience with SEO, content performance measurement, or content management systems.
• Experience creating B2B sales enablement content.
• Advanced use of Gen AI tools — such as ChatGPT, Claude, or Gemini — to enhance copy quality and content output, including hands-on prompting, model selection, and workflow design.
• Experience building AI-assisted workflows for yourself and others to improve efficiency and output quality.
• Ability to train others on effective AI tool use and share best practice across the team.
• Agentic approach to complex, multi-step content challenges — breaking briefs into components and finding efficient, high-quality routes to delivery.
• Strong understanding of AI capabilities and limitations, with rigorous human oversight and editorial judgement applied throughout.