Website Content Strategist B2B events

Responsibilities

• Develop comprehensive content strategies tailored for B2B events, focusing on audience engagement, lead generation, and brand positioning.
• Manage and optimize website content using content management systems like WordPress, ensuring consistency, accuracy, and SEO best practices.
• Create, edit, and publish high-quality content including blog posts, event descriptions, landing pages, email campaigns, and social media posts that promote upcoming events.
• Collaborate with graphic designers to produce visually appealing content using Adobe Photoshop and Adobe Creative Suite tools that enhance storytelling.
• Implement SEO techniques to improve organic search rankings and increase website traffic related to B2B events.
• Utilize analytics tools such as Google Analytics to monitor content performance, derive insights, and refine strategies for better engagement.
• Coordinate social media marketing efforts across platforms like LinkedIn, Twitter, and Facebook to amplify event visibility and foster community interaction.
• Incorporate multimedia elements such as photography and video editing to create engaging visual content for digital channels.
• Maintain consistent branding standards across all digital content while adapting messaging for different target audiences.
• Track content marketing campaigns’ effectiveness through metrics analysis and report findings to stakeholders for continuous improvement.

Requirements

• Proven experience in content strategy development within B2B marketing environments, particularly for events or conferences.
• Strong proficiency in SEO best practices, social media management, and content management systems like WordPress.
• Skilled in graphic design tools such as Adobe Photoshop and Adobe Creative Suite for multimedia content creation.
• Knowledge of HTML and CSS to customize web pages and troubleshoot basic website issues.
• Excellent copywriting skills with the ability to craft clear, compelling messages tailored for professional audiences.
• Familiarity with Google Analytics or similar tools to analyze website traffic and campaign performance data.
• Experience in photography and video editing to produce engaging visual assets for digital marketing efforts.
• Ability to manage multiple projects simultaneously while meeting deadlines in a fast-paced environment.
• Strong understanding of content marketing principles combined with B2B marketing strategies aimed at professional audiences.

Benefits

• Sick pay
• Work from home