Content Creator – All Bar One

Birmingham, UK (Hybrid)

Salary Not AvailableMid LevelFull time

Posted 2 months ago

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Job Summary

Own the social storytelling engine across brand channels, coordinating on-site shoots, influencer partnerships, and timely content tied to campaigns and events.

  • Social content ownership: plan, produce, and publish across Instagram, TikTok, and Facebook, including on-site shoots and event coverage.
  • Influencer and partner storytelling: source briefs, manage campaigns, gifts, payments, and shared content with partners to amplify reach.
  • Campaign execution and trends: develop a social-first approach to campaigns, monitor trends, and coordinate calendars and local content assets.

Job Description

Responsibilities

  • Plan, create, and publish social content across brand-level Instagram, TikTok, and Facebook accounts.
  • Capture video, stills, and copy on-site (approx. 3 visits per week) to showcase key moments, menu items, events, and team.
  • Develop and execute a social-first approach to all brand campaigns, working closely with Brand Marketing Managers and the wider marketing team.
  • Identify and react quickly to emerging social trends, ensuring content remains relevant and timely.
  • Plan content calendars around brand campaigns, seasonal moments, and cultural key dates.
  • Manage social shoots; create shot lists, coordinate logistics with venues and suppliers, and oversee content storage and usage.
  • Create content for paid campaigns and promotions.
  • Attend and capture content at key events (e.g., sporting occasions, openings)
  • Develop and deliver influencer campaigns aligned with brand strategy and key marketing activity.
  • Source, brief, and manage influencers directly or through agency partners/tools.

Requirements

  • Passionated about social media, trends, and content innovation.
  • Experienced in creating content for TikTok, Instagram, and Facebook.
  • Skilled in video and image editing (Canva, CapCut, or similar tools).
  • Experience managing Meta Ads, including audience targeting, copywriting, compliance, and performance analysis.
  • Confident using social scheduling and analytics tools (e.g., Sprout Social, Hootsuite).
  • Excellent copywriting skills and strong attention to detail.

Benefits

  • Love eating out? You'll love it even more with a massive 33% discount across all our brands, so whether its date night at Miller & Carter or family roast at Toby Carvery we’ve got you covered.
  • What’s more, you can also choose FIVE of your nearest and dearest and sign them up to 20% family and friend’s discount
  • Car or Car Allowance
  • Mobile working: the flexibility to work from home, the office or one of our sites
  • Private Medical Scheme
  • pension
  • 26 days paid holiday; friends & family discount, high-street shopping discounts; and we even give you free shares!
  • free employee helpline- to support you with whatever life throws at you.
Mitchells & Butlers PLC logo

Mitchells & Butlers PLC

3.5 Glassdoor

Established in 1898, we're one of the largest operators of restaurants, pubs and bars in the UK, providing a wide choice of eating and drinking-out experiences through our well-known brands and delivering great service, quality and value for money to our guests.

Birmingham, England, GBR
11K employees
60% recommend to a friend
66% CEO approval

Traffic Signals

Monthly Visitors
52.6K
Traffic Source Mix
Search
68%
Direct
25.4%
Referral
4.5%
Social
1.5%
Paid
0.5%

Headcount Trend

Current headcount: ~11.1K

Recent News