Commercial Operations Marketing Officer

Responsibilities

• - Develop and implement annual marketing plans for the Sports Centre, Hospitality, Accommodation and Conferencing Services.
• - Deliver targeted, integrated marketing campaigns designed to increase revenue, customer acquisition, occupancy levels, bookings, memberships and repeat business.
• - Work with commercial managers to identify opportunities for growth, diversification and market expansion.
• - Support the development and execution of promotional initiatives aligned with commercial objectives and seasonal trading periods.
• - Manage campaign timelines, budgets and performance measures to ensure objectives are achieved effectively.
• - Lead the management and development of social media channels across commercial operations.
• - Create engaging and audience-focused content including video, photography, graphics, blogs and promotional materials.
• - Plan, schedule and evaluate social media campaigns to maximise reach, engagement and conversion.
• - Manage digital advertising campaigns using appropriate platforms such as Meta, LinkedIn, Google Ads and other relevant channels.
• - Monitor digital trends and emerging technologies to continuously improve marketing effectiveness.

Requirements

• - Degree, professional qualification, or equivalent experience in Marketing, Communications, Business or a related discipline.
• - Experience of delivering successful marketing campaigns across multiple channels including managing social media platforms and digital content strategies.
• - Experience creating engaging marketing content for diverse audiences.
• - Ability to manage multiple projects and competing priorities simultaneously with excellent organisational and project management skills.
• - Understanding of branding principles and customer engagement strategies.
• - Experience using content management systems and marketing software.
• - Excellent written, verbal and interpersonal communication skills with the ability to build productive working relationships.
• - Creative thinking combined with commercial awareness with strong content creation skills including copywriting and visual storytelling.
• - Ability to work independently and as part of a team with a proactive and self motivated approach.
• - High level of digital literacy and proficiency in Microsoft Office applications.

Preferred

• - Professional marketing qualification (e.g., CIM).
• - Experience marketing accommodation, hospitality, sport, leisure, tourism, events or conferencing services.
• - Experience of managing paid digital advertising campaigns.
• - Experience using CRM, email marketing and marketing automation systems.
• - Experience of photography, video creation and graphic design.
• - Knowledge of the higher education sector and its commercial environment.
• - Oral (spoken) and Written Welsh Level C2

Benefits

• - Flexible working policy
• - Hybrid Working
• - 36.5 – hour week for full-time roles
• - Generous leave entitlements – 27 days annual leave plus bank holidays and university closed days
• - Commitment to Professional Development
• - Enhanced contribution to our workplace pension schemes
• - Staff recognition and reward schemes
• - Opportunity to learn the Welsh language for free
• - Staff relocation bursary
• - Maternity, Paternity, Parental and Adoption Leave