Client Marketing Manager

Responsibilities

• Managing, nurturing and growing a portfolio of client accounts, building strong, trusted relationships with key stakeholders.
• Acting as the primary strategic and day-to-day partner for clients, providing expert marketing counsel and ensuring a consistently high-quality client experience.
• Developing strategic marketing plans, campaign strategies and creative ideas that align with client objectives and drive measurable business outcomes.
• Leading the planning of integrated marketing programmes and working with Horizon Works' specialist teams to bring campaigns and initiatives to life.
• Driving client retention through proactive relationship management, strategic thinking and the consistent delivery of value.
• Identifying and shaping growth opportunities in partnership with the Client Services Director.
• Owning client development plans, ensuring growth opportunities, marketing priorities and long-term objectives are progressed effectively.
• Briefing, directing and collaborating with internal delivery teams across content, PR, digital, design and web to ensure campaigns are delivered on time, on budget and to a high standard.
• Driving the momentum of client programmes, ensuring agreed actions, campaigns and strategic initiatives move forward effectively and deliver against objectives.

Requirements

• Proven experience managing and growing B2B client accounts, ideally within a marketing, PR, communications or agency environment.
• Extensive senior-level marketing experience, with a track record of developing strategic marketing plans, integrated campaigns and creative ideas that deliver measurable business results.
• Strong ability to translate client business objectives into effective marketing strategies, compelling campaign concepts and actionable delivery plans.
• Experience leading the development and implementation of multi-channel marketing programmes, working with cross-functional teams to achieve successful outcomes.
• Experience in growing client accounts, identifying opportunities and securing additional business.
• Excellent relationship-building, communication, presentation and project management skills.
• Commercially aware, with the ability to balance strategic thinking, client needs and business objectives.
• An alignment with Horizon Works' values and way of working.