CIBSE Certification Marketing Executive

Responsibilities

• Develop and execute targeted marketing campaigns for CIBSE Certification services, focusing on NABERS UK, Embodied Carbon Verification, and other new product releases.
• Coordinate digital marketing initiatives, including email campaigns, social media posts, and content marketing, to drive awareness and engagement.
• Work closely with the sales team to oversee lead generation and pipeline nurture.
• Plan and manage the representation of CIBSE Certification at key industry events, coordinating event logistics, booth setups, promotional materials, and follow-up activities.
• Working closely with the Head of Marketing and CIBSE Certification team to ensure campaigns align with CIBSE Certification's overall business strategy and objectives.
• Analyse and report on campaign performance metrics to identify trends, optimise strategies, and demonstrate ROI.
• Collaborate with internal teams to produce marketing collateral and digital content that effectively communicates the value and benefits of CIBSE Certification.
• Oversee CRM and lead nurturing processes for effective client acquisition and retention, ensuring consistent engagement with current and prospective clients.
• Stay up to date on industry trends, competitor activities, and best practices to identify new growth opportunities and enhance campaign effectiveness.
• The above is not an exhaustive list of duties and you will be expected to perform other related tasks to meet the overall business objectives of the Institution.

Requirements

• Proven experience in marketing, preferably within a technical, engineering, or B2B environment.
• Demonstrated experience in planning and executing digital marketing campaigns with measurable results.
• Strong organisational skills, with the ability to manage multiple projects and deadlines simultaneously.
• Excellent written and verbal communication skills, with a keen eye for detail.
• A solid understanding of digital marketing channels and tools, including social media, email marketing, SEO, and analytics.
• Proficiency in using CRM systems (Salesforce preferable) and marketing software (Pardot preferable).
• A proactive and collaborative attitude, with the ability to work effectively in a cross-functional team.
• Familiarity with the built environment or certification standards is a plus.

Benefits

• A supportive and friendly working environment.
• Starting at 25 days Annual Leave increasing to 27 days with length of service, plus Bank Holidays.
• Contributory Pension Scheme.
• Family Friendly Leave.
• Three paid volunteering days per year.
• Annual Travel Season Ticket Loan.
• Cycle to Work Scheme.
• Life Assurance.
• Private Medical Insurance.
• Cash Plan – cash back for routine healthcare treatments.