Chief Income Generation and Marketing Officer

Responsibilities

• Strategic Leadership: Sits on the executive leadership team, shaping the long-term vision of the organisation and translating its goals into actionable development and marketing plans.
• Working closely with executive colleagues to deliver strategy across all areas of the organisation.
• Team Management & Mentorship: Leads and empowers the fundraising, strategy and communications teams, fostering a high-performance, data-driven, and collaborative culture.
• Governance & Compliance: Ensures that all fundraising and marketing activities are compliant with relevant charity regulations, data protection (e.g., GDPR), and ethical best practices.
• Representing all relevant functions at Board level, where required.
• Income Generation & Diversification: Oversees the growth of diverse portfolio of revenue streams, including major gifts, trusts and foundations, corporate partnerships, legacies, and digital campaigns, with a view to ensure long-term financial stability.
• Develop and lead high-value relationships with funders, donors and strategic partners
• Donor & Stakeholder Relations: Cultivates and stewards’ relationships with high-net-worth individuals, corporate sponsors, and funding institutions.
• Leadership for Sue Ryder’s external communications, PR and brand, ensuring the organisation speaks with a clear, consistent and influential voice across traditional media, digital channels, stakeholder engagement and public affairs.
• Ensure that storytelling is impactful, consistent, and builds a strong public reputation, closely aligned to fundraising and income generation activity.

Requirements

• Degree level education or equivalent experience in marketing, communications, public relations, fundraising, business administration or non-profit management.
• Proven history of securing major income, donations, corporate partnerships or grants.
• Knowledge of the healthcare delivery landscape.

Preferred

• Experience at executive level in a large, complex organisation

Benefits

• Company pension scheme
• 27 days holiday – rising to 33 with length of service plus bank holidays
• NHS annual leave honoured (terms and conditions apply)
• Enhanced maternity and paternity pay
• Enhanced sick pay
• Electric Vehicle Scheme
• Healthcare Cash plan, to claim back costs of routine healthcare
• Death in Service benefit
• Staff discount of 10% on new goods online at shop.sueryder.org
• Structured induction programme and learning and development opportunities.