Brand Paid Media Manager - 9 Month FTC

Responsibilities

• Lead the end-to-end setup, execution, and daily optimisation of upper- and mid-funnel brand campaigns across YouTube, Meta, TikTok, and Snapchat in the UK, France, Italy, and Spain, ensuring every campaign is delivered on time, on budget, and on brand
• Own day-to-day campaign management across trafficking, targeting, pacing, and reporting, maintaining rigorous QA checks on creatives, naming conventions, and tracking ahead of every launch
• Translate global brand strategy into clear, executable digital campaigns, ensuring brand consistency across all touchpoints while adapting intelligently to platform best practices and formats
• Partner with creative teams to ensure assets are fit for purpose across platforms, and collaborate with media agencies and the in-house performance team to ensure strategic alignment across the funnel
• Build and maintain strong relationships with media owners including Meta, TikTok, and Google, staying current on platform developments, new inventory, and emerging opportunities
• Proactively identify new channels, formats, and testing opportunities, bringing a test-and-learn mindset to continuously improve brand impact
• Recommend and oversee in-platform brand lift studies, analyse results, and translate campaign data into clear, actionable recommendations for brand, media, and market teams
• Communicate performance, risks, and opportunities clearly to stakeholders, acting as a dependable bridge between global brand strategy and local market execution

Requirements

• Solid hands-on experience managing paid social and digital brand campaigns, with strong working knowledge of Meta Ads Manager, TikTok Ads Manager, Snapchat Ads Manager, and Google Ads (YouTube) including live campaign optimisation
• A strong grasp of upper- and mid-funnel brand-led media strategy and how to connect campaign activity to meaningful brand outcomes
• Experience running campaigns across multiple international markets, with the ability to adapt execution to different audiences and contexts
• Confidence working with campaign data, with advanced Excel or Google Sheets skills for analysis and reporting
• Exceptional organisational skills and a high attention to detail, particularly around campaign setup, QA processes, and brand consistency
• Experience working within a global brand or matrix organisation - ideally with exposure to brand tracking, lift studies, or marketing mix modelling
• Familiarity with AI tools, automation, or additional media platforms such as DSPs, digital audio, or VOD would be helpful
• Experience using Tableau or similar tools to build reports and visualise campaign performance is a nice addition, though not essential

Preferred

• Experience using Tableau or similar tools to build reports and visualise campaign performance is a nice addition, though not essential

Benefits

• Enjoy fantastic perks like private healthcare & dental insurance
• a generous work from abroad policy
• 2-for-1 share purchase plans
• an EV Scheme to further reduce carbon emissions
• extra festive time off
• excellent family-friendly benefits
• We prioritise career growth with clear career paths, transparent pay bands, personal learning budgets, and regular learning days.
• We're operating a hybrid model and ask that Trainliners work from the office a minimum of 60% of their time over a 12-week period.
• We also have a 28-day Work from Abroad policy.