B2B Marketing Manager

Responsibilities

• Plan, execute and manage lead generation marketing campaigns across multiple channels including paid LinkedIn, email, website etc.
• Use analytic tools and reports to measure the performance of campaigns, identify areas for improvement and inform future plans
• Take ownership of the concept creation and promotion of webinars and in-person events which go beyond brand awareness and impact pipeline
• Work closely with the Product team to ensure up-to-date and consistent product messaging across campaigns and Commercial team sales conversations
• Work closely with the Commercial team with key initiatives, rapidly translating commercial insights into marketing campaigns and continuing our tight revenue-focused alignment.
• Manage our pool of agencies and freelancers end to end, from writing briefs and setting KPIs through to reviewing performance and managing budgets, so we get measurable commercial return from the investment
• Manage our presence at third party conferences and events

Requirements

• In-depth demand/lead generation SaaS B2B marketing experience in a role that sees you collaborate closely with Product, Tech and Commercial teams
• A data & revenue focused approach - with a track record achieving revenue-linked metrics in a scale-up environment
• You have taken the lead on end-to-end campaign management, with experience in using CRM systems and email marketing platforms, ideally including knowledge of Hubspot, but we are open to knowledge of other systems
• You've been part of a team that's taken a new product to market and delivered marketing activity to support this - developing an understanding of the challenges to be expected from this process
• You have creative vision to brief designers & freelancers to create assets and content to be used in lead gen campaigns
• Experience in event management
• You embody our values of growth mindset, will to win and trusted to deliver.

Benefits

• extremely generous holiday allowance (28 days + 2 week Christmas closure)
• flexible working & "work from anywhere" policy
• £50 monthly wellbeing budget
• enhanced Aviva pension
• private healthcare with Bupa
• enhanced parental leave
• regular team socials and company events
• and more!