Automotive Marketing Manager

Cardiff, UK (On-site)

£40K/yr – £48K/yrMid Level2+ years expFull time

Posted 2 weeks ago

Job Summary

Own the development and execution of the dealership's marketing strategy, including goal setting, budget planning, campaign management, stakeholder communications, and data-driven market insights, with leadership reporting and team development.

  • Lead marketing strategy and planning across goals and budgets
  • Drive campaigns, analytics, and stakeholder reporting
  • Develop and mentor marketing team to standards

Job Description

Responsibilities

  • Marketing Strategy & Goals: Set marketing goals aligned with dealership objectives.
  • Marketing Strategy & Goals: Develop short and long-term marketing plans and budgets.
  • Marketing Strategy & Goals: Monitor and adjust plans to ensure profitability and market expansion.
  • Advertising & Promotions: Manage print, electronic, direct mail, TV, radio, and digital campaigns.
  • Advertising & Promotions: Collaborate with creative teams and external agencies.
  • Advertising & Promotions: Oversee production of promotional materials and ad content.
  • Stakeholder Communication: Liaise with manufacturers, news media, advertising agencies, and dealership management.
  • Stakeholder Communication: Present reports and marketing insights to leadership.
  • Stakeholder Communication: Keep dealership staff informed of marketing initiatives.
  • Market & Customer Research: Analyse market trends, customer behaviour, and competitor strategies.

Requirements

  • Education & Experience: Bachelor's degree preferred, or equivalent experience.
  • 2–10 years of marketing experience, ideally in automotive or a related industry.
  • Language Skills: Able to comprehend and produce clear written and verbal communication, from simple memos to complex reports and presentations.
  • Proficient in basic and intermediate-level math including percentages, ratios, and data interpretation.
  • Reasoning Ability: Strong problem-solving skills ranging from routine issues to complex challenges involving market data and customer feedback.

Benefits

  • Company events
  • Company pension

Salaries

Posted range

£40K/yr – £48K/yr

Taken straight from the job posting.

The middle of this range (£44K) is in line with the median base salary for Marketing Manager roles in the United Kingdom (£45K).

Marketing Manager median pay in the United Kingdom

£45K/yr

Most pay falls between £40K and £55K. Based on 172 salaries.

See all White Dove Garages Ltd salaries

Marketing Team

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Automotive Marketing Manager

White Dove Garages Ltd · Cardiff, UK · On-site