Audience Marketing Lead, Fontana

London, UK

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Job Summary

Own and drive audience growth for artists across platforms, shaping holistic fan engagement and infrastructure, collaborating with cross-functional teams on strategies and campaigns.

  • Oversee social strategy, fan communities, and digital assets
  • Lead day-to-day campaign tools and audience-led content initiatives

Job Description

Responsibilities

  • Audience Strategy
  • Develop and deliver long-term audience growth strategies for artists, extending beyond release cycles into always-on fan development
  • Identify and prioritise key audience opportunities, shaping strategies in collaboration with core campaign teams
  • Build holistic audience plans across platforms, content, community, and partnerships
  • Lead fan engagement strategies around key moments (releases, touring, live activity, cultural moments)
  • Work closely with internal Audience functions (Creators, Digital Partnerships, Youth Marketing, Fused) to ensure aligned and impactful execution
  • Artist Digital & Fan Infrastructure
  • Define and oversee social media strategy and channel management, including identifying when to bring in external partners
  • Establish and evolve fan communities, including platform selection, tone of voice, and engagement frameworks
  • Lead the creation and management of secondary and niche fan pages where relevant

Requirements

  • Direct experience of working with artists
  • A forward-thinking digital marketer who challenges convention and brings new ideas
  • Strong understanding of fan behaviour, online communities, and music culture
  • Experience managing multi-channel digital campaigns within music or entertainment
  • Confidence working cross-functionally with multiple stakeholders
  • A balance of creative thinking and operational execution
  • Passion for building fandom, not just driving reach

Preferred

  • Line Management

Universal Music Group

Universal Music Group (UMG) is the world leader in music-based entertainment, with a broad array of businesses engaged in recorded music, music publishing, merchandising and audiovisual content in more than 60 countries. Featuring the most comprehensive catalog of recordings and songs across every musical genre, UMG identifies and develops artists and produces and distributes the most critically acclaimed and commercially successful music in the world. Committed to artistry, innovation and entrepreneurship, UMG fosters the development of services, platforms and business models in order to broaden artistic and commercial opportunities for our artists and create new experiences for fans. Universal Music Group's labels include A&M Records, Astralwerks, Blue Note Records, Capitol Christian Music Group, Capitol Records, Capitol Records Nashville, Caroline, Decca, Def Jam Recordings, Deutsche Grammophon, Disa, Emarcy, EMI Records Nashville, Fonovisa, Geffen Records, Harvest, Interscope Records, Island Records, Machete Music, MCA Nashville, Mercury Nashville, Mercury Records, Motown Records, Polydor Records, Republic Records, Universal Music Latino, Verve Label Group, Virgin Records, Virgin EMI Records, as well as a multitude of record labels owned or distributed by its record company subsidiaries around the world. UMG's catalog is marketed through two distinct divisions, Universal Music Enterprises (in the U.S.) and Universal Strategic Marketing (outside the U.S.). UMG also includes Universal Music Publishing Group, one of the industry's premier music publishing operations worldwide and Bravado, the leading provider of consumer, lifestyle and branding services to recording artists and entertainment brands around the world. Universal Music Group is a Vivendi company. Find out more at: http://www.universalmusic.com.View our current career opportunities at: http://www.umusiccareers.com

Founded in 1934
Santa Monica, California, USA
19K employees (8,504 in marketing)

Salaries

Digital Marketing median pay in the United Kingdom

£38K/yr

Most pay falls between £31K and £50K. Based on 149 salaries.

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Audience Marketing Lead, Fontana

Universal Music Group · London, UK