Associate Director, Social Creative

Responsibilities

• Lead and oversee a team of content creators, providing guidance, feedback, and mentorship.
• Collaborate with social strategists and clients to ensure content aligns with brand strategies and social trends.
• Conceptualize and execute creative content for various social media platforms, with a focus on TikTok and lo-fi content.
• Participate in and occasionally lead weekly culture briefings to discuss trends and opportunities for brands to engage with their audience.
• Stay on top of internet trends, social media updates, and platform shifts.
• Provide hands-on support in shooting, editing, and writing post-copy for content.
• Help identify opportunities for new content ideas and campaigns that could go viral or stand out in the market.
• Partner with capability leadership to educate and elevate our team’s work to various key departments on an ongoing basis.
• Comfortable and confident speaking and presenting to leadership teams within the agency and Groupe.
• Occasionally support new business pitches.

Requirements

• 6-9 years of experience in video content creation for social media at a consumer-facing brand or agency.
• Strong understanding of social platforms, including TikTok, Instagram, and emerging platforms.
• Proficiency in video editing software, including in-app editing tools and Premiere.
• Experience managing multiple projects simultaneously in a fast-paced environment.
• A proven track record of creating content that resonates with audiences and reflects brand identities.
• Strong leadership skills with a passion for nurturing talent and fostering a positive team culture.
• A collaborative work ethic with the ability to provide strategic and creative input on all projects.
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation.

Preferred

• experience with Adobe Creative Suite, Photoshop, AfterEffects, and Illustrator.

Benefits

• medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.