AI & Digital Marketing Apprentice

Responsibilities

• Website and merchandising: building and publishing landing pages, owning our local listings across sites
• Customer experience and optimisation: help map the end to end customer journey including understanding drop outs and running testing
• AI: identify opportunities to apply AI to eCommerce tasks
• Reporting and analysis: weekly and monthly reports turning this into analysis to inform our next steps
• Campaigns: working on campaigns in our national calendar end to end including content creation
• SEO: on-page optimisation and content improvements
• Working with others handling internal requests

Requirements

• Genuine enthusiasm for digital marketing, AI optimisation, eCommerce and technology, to drive site personalisation
• Ability to work independently, self-manage and prioritise
• An entrepreneurial outlook and a strong desire to learn and develop
• Strong written English, with a good eye for spelling, grammar and detail
• Confidence with Excel or Google Sheets, and comfort working with numbers
• Curiosity about how customers behave and why, and the confidence to say what you think the data means
• A collaborative, hands-on approach — no task too small
• The organisation and self-motivation to balance study alongside a busy day job
• Level 3 qualifications (A-levels, BTEC, T-level or a completed Level 3 apprenticeship) or equivalent practical experience, plus GCSE English and Maths at grade 4/C or above

Preferred

• Any practical experience of building or editing a website, blog, online store or social channel, including personal or side projects
• Exposure to Google Analytics, a CMS, Canva, Adobe Creative Suite or basic HTML
• Practical experience of using AI tools in a work or study context
• An interest in leisure, hospitality or retail

Benefits

• 22 days holiday + additional days with length of service
• 50% off food when you are working in centres
• Optional pension plan
• Ongoing training and development with access to development programmes
• Free games vouchers every month
• 30% discount off food and drink for you and up to five friends
• Access to our Employee Assistance Programme (EAP) for you and your family
• Opportunity to join our healthcare cash plan
• Financial long service awards
• A £15 donation to our charity partner when you complete your induction