AI B2B Growth Marketing Lead

UK (Hybrid)

£56K/yr – £64K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

Job Summary

Own end-to-end, AI-powered B2B marketing programs from strategy to execution across multiple channels, with emphasis on data-driven optimization and building AI marketing assets.

  • Lead multi-channel campaigns across email, paid media, and content
  • Ensure data, tracking and reporting with AI help
  • Collaborate with UK/US teams and partners

Job Description

Responsibilities

  • Turn objectives into campaigns across email, LinkedIn, Google Ads, website, SEO/GEO and content
  • Use AI to research, write, personalise and repurpose at speed
  • Brief our designer and get assets live
  • Give our UK and US BDRs the lists, messaging and proof they need, and feed what they hear back in
  • Manage PPC budgets and testing
  • Turn customer wins into case studies, testimonials and G2 and Capterra reviews
  • Keep landing pages and vertical pages sharp
  • Guide our data, tracking and reporting, with AI doing the heavy lifting
  • Help build our AI marketing agents and knowledge base
  • Decide what to scale and what to stop, based on evidence

Requirements

  • Experience: 5 to 8 years in B2B marketing, ideally SaaS or complex business software
  • HubSpot or a similar platform
  • B2B marketing: 5 years (required)
  • Work authorisation: United Kingdom (required)

Preferred

  • Already work AI-first, with workflows you can show us
  • English (preferred)

Benefits

  • Company events
  • Company pension
  • Work from home

Salaries

Posted range

£56K/yr – £64K/yr

Taken straight from the job posting.

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AI B2B Growth Marketing Lead

PurchaseControl · UK · Hybrid