ABM Campaign Manager

Responsibilities

• Own the strategy, planning, execution, and optimization of integrated ABM campaigns across Enterprise and Mid-Market audiences.
• Develop campaign audiences, messaging, channel plans, budgets, and success metrics based on Sales priorities and account insights.
• Manage targeted paid advertising, particularly LinkedIn, alongside personalized landing pages and other digital ABM experiences.
• Own direct mail, gifting, and scalable prospect engagement programs, including gifting program workflows.
• Partner with Sales and GTM Operations to identify target accounts, build contact lists, and activate campaigns.
• Develop coordinated Sales outreach plays and sequences with the Sales Enablement Lead to support campaign engagement and follow-up.
• Work with Product Marketing and Content to develop relevant messaging and creative for priority audiences.
• Collaborate with our wider Enterprise ABM, Events, and Partner Marketing teams on account-specific activations, event invitations, and joint campaigns.
• Proactively identify new campaign opportunities based on engagement signals, account intelligence, and business priorities.
• Track performance, test new approaches, and optimize for account engagement, meetings, pipeline creation, and progression.

Requirements

• 5+ years of B2B marketing experience, with a background in building ABM campaigns for both net-new acquisition and customer expansion.
• Experience independently developing and executing multi-channel campaigns from strategy through measurement.
• Hands-on experience with LinkedIn advertising, audience segmentation, and marketing automation.
• Hands-on experience with personalized landing page platforms like Userled or Mutiny.
• Experience with direct mail, gifting, personalization, or other creative account engagement tactics and platforms like Reachdesk or Sendoso.
• Strong understanding of how marketing campaigns support Sales engagement and pipeline generation.
• Comfortable working with data, testing new ideas, and using performance insights to improve results.
• Organized, creative, and comfortable managing multiple campaigns and stakeholders at once.

Preferred

• Experience marketing to technical or Enterprise B2B audiences.
• Familiarity with Salesforce, HubSpot, LinkedIn Campaign Manager, Clay, or Common Room.
• Experience with partner or co-marketing campaigns.

Benefits

• An inclusive, flexible environment where you can be your authentic self. We recognize the impact of diverse voices and backgrounds on the growth of our people, product, and company. And that flexibility in how and when you work empowers our team to integrate work and life.
• A competitive total compensation package. This includes a base salary, an equity incentive plan and variable commission (for quota-based roles).
• Comprehensive group benefits with no waiting period. Take advantage of coverage for health, vision, dental, and more for you and your family!
• Remote first company —most of our teams work fully remotely. Enjoy a change of scenery wherever you can get wifi, participate in virtual and in-person social events, and leverage our corporate co-working program to visit WeWork (or other similar spaces near you). Some roles require in-office collaboration depending on team needs, which will be clearly noted in the job description.
• Employer-funded retirement contributions. Tailscale will match your retirement contributions dollar-for-dollar, up to a maximum annual employer contribution equal to 0.75% of your eligible compensation.
• Connect with other Tailscalars IRL. Attend our annual company retreat, participate in team off-sites, and collaborate in person with teammates across Canada, the United States, the United Kingdom, and Singapore. We support intentional in-person connection through team travel and distributed collaboration.
• Support for your personal and professional development. Grow your career thoughtfully with $1500 USD annually for professional development, or take advantage of mentorship, coaching, and internal promotion opportunities.
• Paid time off and a healthy work-life integration. Our flexible, paid time off program supports you for any situation life throws your way, whether moving homes or travelling the world!
• A build-your-own home office setup. You choose your own company-owned laptop (Mac or PC), receive a monthly home internet reimbursement, and $500 USD to customize your workstation to make it your own.
• Paid parental leave program . We care about your life outside of work and encourage new parents to take advantage of parental leave top-ups (20 weeks for birthing parents, 16 weeks for non-birthing parents).