Account-Based Marketing & Customer Advocacy Director

Responsibilities

• Own the Europe ABM strategy, target-account model, segmentation, investment priorities, and shared Sales/Marketing operating cadence.
• Lead integrated 1:1, 1:Few, and 1:Many programs across digital, content, events, executive engagement, and personalised experiences.
• Determine account priorities using firmographic, intent, engagement, CRM, opportunity, and Sales intelligence; establish repeatable playbooks that scale across Europe.
• Build CXO roundtables, executive dinners, peer forums, customer advocacy, and strategic hospitality tied to priority accounts and measurable follow-up.
• Connect Planview executives with C-suite and senior stakeholders across priority accounts and create meaningful commercial engagement.
• Partner with customers, executives, experts, Content, and Communications on high-value thought leadership and regional programs.
• Build Top Customers References program for the region.
• Ensure Sales and Marketing teams have actionable insight into strategic accounts, buying groups, engagement gaps, and recommended interventions.
• Partner with Digital Marketing Operations and global ABM teams on data, technology, AI, automation, personalisation, and scalable execution processes.
• Own the Europe measurement framework across account engagement, buying-group penetration, pipeline, opportunity progression, expansion, revenue, ROI, and executive-program impact.

Requirements

• - Significant experience leading ABM, demand generation, field marketing, customer marketing, or integrated B2B marketing in an enterprise or SaaS environment.
• - Demonstrated success building ABM strategy with Sales, including target-account planning, buying-group engagement, and senior-stakeholder alignment.
• - Strong understanding of 1:1, 1:Few, and 1:Many ABM, full-funnel marketing, segmentation, campaign orchestration, executive engagement, and thought leadership.
• - Commercial and analytical mindset with experience connecting account activity to pipeline, revenue, customer growth, and ROI.
• - Experience with executive programs, CXO engagement, advocacy, strategic events, account intelligence, CRM, intent data, marketing automation, or AI-enabled marketing.
• - Excellent communication, influencing, and program leadership skills; collaborative and inclusive style; fluent English; willingness to travel occasionally within Europe.

Benefits

• - Unplugged Days: 4 company-wide paid days off per year to recharge and relax.
• - Generous PTO offerings (region dependent).
• - Region specific competitive benefit plans to support you at any life stage including parental leave, retirement, medical plans, wellness support, and remote work support.
• - Paid time to volunteer through Planview’s Force for Good Week.
• - Employee Referral bonus program.
• - Weekly office lunches for hybrid team members and social events.
• - Flexible work hours/environment.