Account Based Marketing Manager - Fixed Term Contract

Responsibilities

• Own 1:1 ABM programmes for Tier A and B accounts, focused on activating whitespace and driving expansion, and run 1:few programmes for groups of accounts with shared needs, buying signals, or roles.
• Partner with Sales on account plans for priority accounts, map buying groups, and equip champions with the content, proof points, and business cases they need to advocate for Redgate.
• Plan and host executive business reviews alongside our Events team, and develop internal case studies that capture the value we deliver for our best accounts.
• Test AI tools and approaches, measure what works, and share what you learn, working with MarOps, RevOps, and Sales on the data, tooling, and reporting.
• Measure success through account engagement and ABM-influenced pipeline and revenue, and share account and market insights with wider Marketing.

Requirements

• Significant senior B2B marketing experience with a proven track record owning ABM programmes, ideally in software.
• Experience running 1:1 customer expansion or cross-sell programmes, with a clear understanding of how enterprise buying groups work and how to map influence, roles, and sponsors within an account.
• A strong working relationship with Sales, and the confidence to partner with them across the full buying journey and work with senior stakeholders, including executives in customer organisations.
• Commercial awareness and a data-driven approach, with the ability to draw insight from signals and metrics and act on it.
• Ability to think strategically and execute across messaging, campaigns, events, and webinars. Strong writing skills, ideally for a technical B2B audience.

Preferred

• Significant senior B2B marketing experience with a proven track record owning ABM programmes, ideally in software.
• Experience running 1:1 customer expansion or cross-sell programmes, with a clear understanding of how enterprise buying groups work and how to map influence, roles, and sponsors within an account.
• A strong working relationship with Sales, and the confidence to partner with them across the full buying journey and work with senior stakeholders, including executives in customer organisations.
• Commercial awareness and a data-driven approach, with the ability to draw insight from signals and metrics and act on it.
• Ability to think strategically and execute across messaging, campaigns, events, and webinars. Strong writing skills, ideally for a technical B2B audience.

Benefits

• Hybrid working: home and Cambridge office
• Monthly wellbeing allowance and generous paid time off
• Genuine investment in learning, development, and career progression
• Private health insurance