FutureBlink

Senior Account-Based Marketing (ABM) Manager | B2B Demand Generation

UK (Remote)

Salary Not AvailableMid Level7+ years expFull time

Posted 8 days ago

Job Summary

Own and operate end-to-end ABM programs targeting strategic accounts, building ICPs, orchestrating multi-channel campaigns, and delivering measured pipeline impact.

  • Own ABM strategy and tooling across 6sense, Demandbase, LinkedIn Campaign Manager, and CRM.
  • Collaborate with Sales and Revenue teams to improve conversion and reporting.

Job Description

Responsibilities

  • Develop and execute Account-Based Marketing (ABM) strategies across 1:1, 1, and 1 programs.
  • Define and refine Ideal Customer Profiles (ICP), target account lists, account tiers, buyer personas, and buying committees.
  • Partner closely with Sales, SDR/BDR, Revenue Operations, and Marketing teams to create coordinated account engagement programs.
  • Build multi-channel ABM campaigns across LinkedIn Ads, Google Ads, display advertising, email, content, webinars, events, direct outreach, retargeting, and sales sequences.
  • Use intent data, account engagement signals, website activity, CRM data, and third-party intelligence to identify accounts showing buying intent.
  • Develop personalized campaigns, messaging, landing pages, content, and offers for strategic accounts and industries.
  • Manage ABM and demand-generation platforms such as 6sense, Demandbase, RollWorks, Terminus, LinkedIn Campaign Manager, Marketo, HubSpot, Pardot/Account Engagement, Salesforce, or similar platforms.
  • Develop account scoring, engagement scoring, campaign attribution, and ABM measurement frameworks.
  • Monitor account progression from awareness → engagement → MQA/MQL → opportunity → pipeline → revenue.
  • Track and report metrics including account penetration, target-account engagement, meetings generated, opportunity creation, pipeline influenced, pipeline sourced, win rate, deal velocity, and ROI.

Requirements

  • 7+ years of experience in B2B marketing, demand generation, growth marketing, digital marketing, or revenue marketing.
  • Strong hands-on experience with Account-Based Marketing (ABM) programs.
  • Experience working with B2B SaaS, technology, enterprise software, cybersecurity, IT, or complex B2B sales environments is strongly preferred.
  • Experience building and executing campaigns against named or target account lists.
  • Strong understanding of ICP development, account segmentation, buying committees, buyer personas, intent data, lead/account scoring, and sales-marketing alignment.
  • Hands-on experience with one or more ABM platforms such as 6sense, Demandbase, RollWorks, Terminus, or similar technologies.
  • Experience with Salesforce CRM and marketing automation platforms such as HubSpot, Marketo, Pardot/Account Engagement, or Eloqua.
  • Strong experience with LinkedIn Campaign Manager / LinkedIn Ads.
  • Good understanding of paid media, retargeting, content syndication, email marketing, webinars, events, and digital demand-generation programs.
  • Ability to analyze campaign, account, pipeline, and revenue data.

Preferred

  • Experience marketing to enterprise and mid-market accounts.
  • Experience running global ABM programs across North America, Europe, APAC, or multiple regions.
  • Experience with intent-data providers and account intelligence platforms.
  • Understanding of multi-touch attribution and marketing-sourced versus marketing-influenced pipeline.
  • Experience with tools such as ZoomInfo, Apollo, Clearbit, Bombora, Clay, Outreach, Salesloft, Gong, Google Analytics, Tableau, Looker, or Power BI.
  • Experience developing executive-level reporting around pipeline and revenue impact.
  • Familiarity with AI-enabled marketing, personalization, enrichment, and GTM automation is a plus.

Marketing Team

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