Senior Marketing Manager — US Growth & ABM (Maternity Cover)

Responsibilities

• Create and deliver focused marketing plans for priority US accounts, working closely with Sales and Go-to-Market leadership.
• Build and run account-based marketing activity that supports relationship-building and long, complex sales cycles.
• Turn commercial priorities into practical campaigns, content, sales materials and activity that help Sales open doors and progress opportunities.
• Work with the wider team to ensure Marketing activity is focused on the accounts, sectors and opportunities that matter most.
• Support the delivery of events already planned for Q1, working with the team to make sure event activity supports commercial goals and follow-up.
• Keep the Marketing and Events team aligned on priorities, deadlines and delivery, while providing support and direction where needed.
• Work with agencies and external partners when required.
• Track activity, learn what is working and adapt plans quickly.

Requirements

• Proven experience delivering B2B marketing across both the UK and US markets. You will understand how to adapt account-based marketing, campaigns and event activity for different buyers, sales teams and market conditions.
• Experience supporting enterprise sales, especially where deals involve multiple stakeholders and longer sales cycles.
• Practical account-based marketing experience, ideally focused on a small number of high-value accounts.
• A track record of creating and delivering marketing activity that has helped Sales build relationships and progress opportunities.
• Experience working in a scale-up or fast-moving business where not every process is already in place.
• Confidence working closely with Sales and senior commercial stakeholders.
• Experience managing or supporting a small marketing team.
• Events experience would be useful, particularly supporting B2B events as part of an account or sales plan.

Preferred

• You do not need everything to be perfectly defined before you start. You can take a clear commercial goal, work out a practical plan and bring the right people together to deliver it.
• You’ll thrive here if... You are comfortable getting on with the work, making sensible decisions and helping others move quickly.

Benefits

• ️ Time to Switch Off: Enjoy 30 days' annual leave, in addition to UK bank holidays, giving you plenty of time to properly switch off and recharge.
• Flexibility That Works: We offer a flexible working environment, giving you the freedom to balance time in the office with working remotely.
• Keep Learning: You'll receive a £500 annual personal development fund to invest in courses, books, conferences or anything else that supports your learning and growth.
• ❤️ We've Got Your Back: We care about making essential healthcare more accessible and affordable. Our BHSF health and wellbeing cash plan offers up to £1,700 cashback annually towards a range of everyday healthcare costs.
• Mental Health Matters: You'll have immediate access to mental health support through Spill, giving you confidential professional support whenever you need it.
• ‍‍‍ Support for Every Stage of Life: We offer enhanced Family Leave to support you and your family during some of life's biggest moments.
• Everything You Need: We'll set you up with a MacBook, mouse and keyboard, plus £250 towards your home-working setup, so you've got what you need to do your best work.
• An Office You'll Actually Want to Come Into: Sensat has its own space on Floor 6 at Nicholls & Clarke, Norton Folgate. A beautifully restored warehouse building where Shoreditch, Spitalfields and the City meet.
• Invest in Your Future: Our pension is provided through Penfold, with a 3% employer contribution and 5% employee contribution, with the option to increase your own contributions.
• Everyday Extras: You'll also have access to practical benefits including our Cycle to Work scheme, season ticket loans, eye-care vouchers and Payroll Giving.