Campaign Manager (GTM, ABM & Events)

Responsibilities

• ABM Strategy, Lead Engine & Customer Engagement
• Vertical ABM Execution: In partnership with Authologic’s Sales function, launch and scale hyper-targeted 1:Few ABM campaigns across our 4 core verticals (Banking, Fintech, Gaming, and Crypto).
• Building the Growth Engine: Design end-to-end lead generation and account engagement processes that deliver high-intent pipeline to our international sales teams.
• Customer Contact Plan & Retention: Develop and manage an ongoing customer contact strategy - including a targeted customer newsletter - to drive product adoption, retention, and expansion opportunities.
• Sales & Revenue Alignment: Work hand-in-hand with Sales Development Representatives (SDRs) and Account Executives (AEs) to align marketing touches directly with sales outreach journeys.
• Performance Advertising & Paid Media
• High-Intent Search Ads (Demand Capture): Own paid search strategies across AI platforms and Google Search to capture high-intent buyers actively searching for identity, KYC, and eID solutions.
• Campaign Magnification (Demand Creation): Execute highly targeted LinkedIn ad campaigns to amplify brand messaging, engage buying committees within target accounts, and generate account-level intent.
• Global Events Strategy & Roadmap Execution
• Event Execution & Strategic Planning: Drive end-to-end execution for committed 2026 events while actively researching and reviewing vertical-led options and trade show roadmaps for 2027.

Requirements

• Experience: 5+ years of success leading multi-channel GTM campaigns, digital advertising, and Account-Based Marketing in B2B SaaS, Fintech, or Identity Tech.
• Autonomy in Action: We hire smart people and empower them instead of micromanaging. You will lead the ABM, paid ads, and events GTM effort end-to-end.
• ABM Expertise: Proven track record of mapping buying committees, launching multi-vertical 1:Few programmes, and translating account intelligence into closed revenue.
• Paid Media Expertise: Hands-on experience optimising high-intent search campaigns and targeted B2B LinkedIn ads to drive measurable ROI.
• Event Capabilities: Proven experience evaluating, booking, and running both virtual and high-stakes physical events (expos, roundtables, dinners) that convert into real pipeline.

Benefits

• Base salary + participation in the Authologic Inc. Employee Stock Option Program.
• Remote-first culture with access to co-working spaces (we’re a remote organization, but we meet occasionally in the office and during our quarterly off-sites).
• Good start-up vibes, ability to work with ambitious people, and access to the YC network via Authologic founders.
• We give you a lot of space and autonomy to take action – just tell us what you need!