Responsibilities

• Data strategy end to end, deciding what data we need, where it comes from, and how it\'s structured to actually drive results
• Data scraping and list building, hands-on, not just directing someone else to do it
• Building on our existing intent signal setup, we already source unique signals, not Apollo filters, and bringing fresh ideas and perspective on new ones worth adding, this is a genuine collaboration, not building from scratch
• Strengthening the GTM process and infrastructure we already have, blocklists, suppression logic, and the operational scaffolding that keeps campaigns clean and compliant as we scale
• Campaign infrastructure and execution, Clay, Smartlead, HeyReach, Warmforge, Bitscale, deliverability and sequencing, hands-on, not delegated
• Automation and AI, wherever a process is manual, you\'re the one asking why and building the fix, across campaigns and the wider business
• Adding to our existing GTM process and taking it to the next level, proactively, not just maintaining what\'s already there
• Exploring new outbound channels beyond email and LinkedIn, WhatsApp for Business is a good example, staying open to what\'s worth testing next as the channel landscape shifts

Requirements

• 3+ years in GTM, ideally in-house at an AI or tech company, or inside an outbound agency
• Has actually run outbound campaigns before, not just built the backend infrastructure for someone else running them, you understand both sides
• Ahead of the market on Clay and GTM more broadly, you\'ve likely done dedicated courses or training on Clay or modern GTM engineering and stay current as the space moves
• Understands what it actually takes to find unique intent signals, and can bring fresh ideas and perspective on top of what we\'ve already built, not just standard enrichment
• Comfortable building proper GTM process, blocklists, suppression logic, campaign QA, not just running campaigns without the guardrails around them
• Deep, hands-on experience with Clay, Smartlead, and HeyReach specifically
• Genuinely creative, you find angles and approaches others miss, not just competent at running a known playbook
• AI native, you use AI tools instinctively in how you think and build, and you\'re always looking for the next thing to automate
• Solution-first by default. Give you a problem and you bring back options, not questions about process
• Extreme attention to detail, this function is the foundation everything else is built on