Responsibilities
- Define and execute product strategies that support business growth, customer engagement, and digital commerce objectives.
- Develop and manage product roadmaps for customer-facing marketing and engagement platforms.
- Prioritize features and enhancements based on business value, customer feedback, and market opportunities.
- Translate business requirements into detailed product specifications and user stories.
- Partner with marketing teams to optimize customer journeys across acquisition, retention, and loyalty programs.
- Manage and enhance customer engagement initiatives using platforms such as Braze , Broadly , or similar CRM and marketing automation tools.
- Support campaign personalization, customer segmentation, and lifecycle marketing strategies.
- Monitor customer engagement metrics and recommend improvements to increase conversions and customer satisfaction.
- Collaborate with stakeholders to improve the online shopping experience for construction material buyers.
- Identify opportunities to enhance product discovery, lead generation, online ordering, and customer self-service capabilities.
Requirements
- Bachelor\'s degree in Marketing, Business, Computer Science, Information Systems, or a related field.
- 9+ years of Product Management experience with a focus on digital products, marketing technology, e-commerce, or customer engagement platforms.
- Strong understanding of Product Management methodologies, Agile development, and product lifecycle management.
- Experience working with CRM, customer engagement, or marketing automation platforms.
- Familiarity with platforms such as Braze, Broadly, Salesforce Marketing Cloud, HubSpot, or similar solutions.
- Knowledge of customer journey mapping, segmentation, lifecycle marketing, and engagement strategies.
- Experience working with cross-functional teams including Marketing, Engineering, Product, and Operations.
- Strong analytical and data-driven decision-making skills.
- Ability to define KPIs, analyze trends, and leverage insights to drive product improvements.
- Excellent communication, stakeholder management, and presentation skills.
- Ability to translate complex data into actionable product decisions.
- Experience with roadmap planning and Agile ceremonies.
Nice to have
- Experience within E-Commerce, Building Materials, Construction Supply, Retail, or Distribution industries.
- Understanding of customer acquisition funnels and digital marketing technologies.
- Exposure to data visualization and reporting tools such as Power BI, Tableau, Looker, or Google Analytics.
- Experience integrating CRM, customer engagement, and commerce platforms.
- Knowledge of A/B testing, experimentation frameworks, and personalization strategies.
- Familiarity with API integrations and modern SaaS-based marketing ecosystems.
Benefits
- Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.