Responsibilities

• Provide high-level insights and recommendations on account performance
• Ability to present ideas and gain consensus and support
• A high level of energy and initiative to explore, conceptualize and implement new processes and workflows
• Produce insightful client-facing reports via PowerPoint
• Conduct keyword research and competitive market analysis
• Recommend testing opportunities/optimizations to clients and internal teams
• Notify team of industry findings
• Ability to work with little to no oversight.
• Oversight of day-to-day management of paid search accounts
• Ability to forecast metrics and account performance

Requirements

• By now, you’ve done everything that builds a solid foundation for a Senior Search Planner with 3-4 years under your belt.
• Keyword research, account restructures, expertise in Microsoft Advertising, Google Ads and SA360 platforms—you feel like an old pro at these.
• Account Optimizations
• Vendor communication: Google, Microsoft, SA360
• Budget management (daily, monthly, annually)
• Communication with internal/external stakeholders

Preferred

• Building Search best practices documents
• Greater responsibility maintaining team and client health
• Leading SEM tactical planning
• Shepherd creation of media plans/media recommendations
• Developing POVs on SEM industry updates/changes
• Increased face time with clients