Responsibilities

• Develop and execute the overall practitioner marketing strategy, in partnership with the VP of Health Practitioner Sales, to drive practitioner engagement, product adoption, brand awareness, and revenue growth.
• Support the VP of Health Practitioner Sales by developing marketing content and campaigns tailored to key practitioner segments, including Functional Medicine, Integrative Medicine, Lifestyle Medicine, Registered Dietitians, Naturopathic Doctors, and other aligned healthcare professionals.
• Support expansion of Big Bold Health's practitioner ecosystem through targeted marketing campaigns and lead generation, in coordination with the VP of Health Practitioner Sales on recruitment of new practitioner partners and advocates.
• Develop and execute practitioner-focused marketing, branding, and educational initiatives that increase awareness, engagement, and product adoption.
• Shape practitioner-facing brand strategy and messaging to strengthen Big Bold Health's positioning and credibility within the practitioner community through consistent, evidence-based messaging.
• Partner with the VP of Health Practitioner Sales to support co-marketing, content, and promotional strategy for Fullscript and other practitioner-focused distribution channels, increasing practitioner access, adoption, and sales.
• Translate complex scientific research into clear, evidence-based educational content, thought leadership, webinars, and practitioner resources.
• Support KOL (key opinion leaders), professional organization, healthcare network, and industry partner engagement through marketing and content strategy, working alongside the VP of Health Practitioner Sales, to expand market presence and influence.
• Identify new marketing-led growth opportunities and market expansion strategies that support long-term business objectives, in alignment with the VP of Health Practitioner Sales.
• Analyze practitioner engagement, market trends, and channel performance to inform strategic decision-making and optimize growth initiatives.
• Develop and monitor KPIs to measure practitioner engagement, brand awareness, channel effectiveness, and revenue contribution.
• Represent Big Bold Health at conferences, practitioner events, trade shows and industry meetings, serving as a subject-matter expert on brand and marketing strategy, alongside the VP of Health Practitioner Sales on relationship and business development.
• Present marketing performance, strategic initiatives, and growth opportunities to executive leadership and the Board, in coordination with the VP of Health Practitioner Sales.
• Build, lead, and mentor a high-performing practitioner marketing team.

Requirements

• 5+ years of experience in practitioner or healthcare marketing, brand strategy, content strategy, or related leadership roles.
• Experience within supplements, nutrition, wellness, functional medicine, healthcare, or related industries preferred.
• Bachelor's degree in Business, Marketing, Health Sciences, Nutrition or a related field.
• Experience working with Fullscript and other practitioner-focused eCommerce, dispensing, or distribution platforms strongly preferred. Experience collaborating with sales leadership (e.g., a VP of Health Practitioner Sales) on shared channel goals is a plus.
• Ability to translate scientific research, clinical data, and complex health concepts into clear, evidence-based practitioner-focused messaging grounded in clinical data.
• Exceptional communication, presentation, relationship-building, and public speaking skills.
• Strong analytical skills with the ability to leverage data and market insights to inform strategy and optimize performance.
• Entrepreneurial mindset with the ability to thrive in a dynamic, evolving organization.
• Willingness to travel for conferences, practitioner meetings, industry events, and partnership development opportunities.
• Experience leveraging CRM platforms, data analytics, AI tools, and technology solutions to improve efficiency, engagement, scalability, and business performance.
• Experience building, managing, and developing high-performing teams preferred.

Benefits

• 100% employer paid premium health insurance for employees and 50% paid coverage for dependents
• 21 days of Paid Time Off
• 401(k) with Company Match
• Flexible remote work environment
• Complimentary Big Bold Health products
• Access to influential doctors within the health and wellness space
• Professional Development Opportunities