- Develop and maintain a consistent brand voice across all marketing channels. - Create engaging written and visual content that communicates CanQualify's value proposition and industry expertise. - Write blogs, articles, website copy, newsletters, email campaigns, social media content, customer success stories, case studies, and executive messaging. - Translate technical product features into customer-focused content that is clear, engaging, and easy to understand. - Manage the editorial calendar and coordinate content production across departments. - Manage CanQualify's social media presence across LinkedIn and other relevant platforms. - Develop content calendars that align with company initiatives, product launches, customer stories, and industry trends. - Monitor engagement, respond to comments when appropriate, and help foster an active online community. - Identify opportunities to increase brand awareness, audience growth, and customer engagement. - Plan, script, coordinate, and produce short-form and long-form video content. - Capture on-site video for customer testimonials, product demonstrations, company events, and educational content. - Edit videos for use across social media, the website, presentations, and training resources. - Support webinar production and other digital events. - Partner with company leaders to develop thought leadership articles, LinkedIn content, speaking materials, and industry insights. - Draft press releases, company announcements, award submissions, and media communications. - Identify opportunities for earned media coverage and industry recognition. - Promote company milestones, product launches, partnerships, and customer success stories. - Coordinate customer testimonials, success stories, online reviews, and reference programs. - Conduct outreach to clients and contractors for interviews, case studies, and promotional opportunities. - Develop sales presentations, product demo materials, and branded marketing collateral that supports business development efforts and ensure brand consistency across all customer-facing materials. - Bachelor\'s degree in Marketing, Communications, Journalism, Public Relations, Business, or a related field, or equivalent experience. - 3–6 years of experience in content marketing, brand marketing, communications, or a related role. - Exceptional writing, editing, messaging, and storytelling skills. - Experience creating B2B content across social media, websites, email campaigns, presentations, blogs, and video. - Experience managing social media content calendars and audience engagement. - Ability to simplify technical or complex topics into compelling customer-focused messaging. - Strong project management and organizational skills with the ability to manage multiple priorities independently. - Basic understanding of SEO, content strategy, analytics, and lead generation. - Proficiency with Microsoft Office and familiarity with marketing platforms such as HubSpot, WordPress, Canva, Adobe Creative Suite, or similar tools. - Ability to travel occasionally for tradeshows, customer visits, and content capture. - Experience in B2B SaaS, technology, compliance, or software companies. - Experience with video production and editing. - Familiarity with Google Analytics, HubSpot, and content management systems. - Experience supporting executive thought leadership or public relations initiatives. - Knowledge of customer advocacy programs, online reputation management, and community building. - Experience creating training materials, knowledge base content, or instructional documentation.