Responsibilities - Manage day-to-day activity across all social media platforms including posting, scheduling, and community engagement (comments, messages, etc.) - Develop, implement, and manage social media strategies aligned with business goals - Create, edit, and publish engaging content including text, images, and video across platforms - Monitor and respond to customer interactions while maintaining brand voice and professionalism - Coordinate and execute marketing initiatives including campaigns, sponsorships, and events (on-site and off-site) - Manage logistics, timelines, and budgets related to marketing events and campaigns - Collaborate with Marketing, Marcom, and BDC teams to ensure campaigns reach target audiences effectively - Analyze performance metrics using platform analytics, GA4, and Meta tools to optimize campaign performance - Identify trends, high-performing content, and opportunities for growth within the social media landscape - Maintain compliance with brand standards and ensure all content aligns with company guidelines - Assist in answering customer questions through social platforms in a timely and helpful manner - Support additional social media efforts across multiple rooftops or brands as needed - Maintain strong organization and attention to detail across all projects - Perform additional duties as assigned by management