Responsibilities - Define and execute product strategies that support business growth, customer engagement, and digital commerce objectives. - Develop and manage product roadmaps for customer-facing marketing and engagement platforms. - Prioritize features and enhancements based on business value, customer feedback, and market opportunities. - Translate business requirements into detailed product specifications and user stories. - Partner with marketing teams to optimize customer journeys across acquisition, retention, and loyalty programs. - Manage and enhance customer engagement initiatives using platforms such as Braze , Broadly , or similar CRM and marketing automation tools. - Support campaign personalization, customer segmentation, and lifecycle marketing strategies. - Monitor customer engagement metrics and recommend improvements to increase conversions and customer satisfaction. - Collaborate with stakeholders to improve the online shopping experience for construction material buyers. - Identify opportunities to enhance product discovery, lead generation, online ordering, and customer self-service capabilities. Requirements - Bachelor\'s degree in Marketing, Business, Computer Science, Information Systems, or a related field. - 9+ years of Product Management experience with a focus on digital products, marketing technology, e-commerce, or customer engagement platforms. - Strong understanding of Product Management methodologies, Agile development, and product lifecycle management. - Experience working with CRM, customer engagement, or marketing automation platforms. - Familiarity with platforms such as Braze, Broadly, Salesforce Marketing Cloud, HubSpot, or similar solutions. - Knowledge of customer journey mapping, segmentation, lifecycle marketing, and engagement strategies. - Experience working with cross-functional teams including Marketing, Engineering, Product, and Operations. - Strong analytical and data-driven decision-making skills. - Ability to define KPIs, analyze trends, and leverage insights to drive product improvements. - Excellent communication, stakeholder management, and presentation skills. - Ability to translate complex data into actionable product decisions. - Experience with roadmap planning and Agile ceremonies. Nice to have - Experience within E-Commerce, Building Materials, Construction Supply, Retail, or Distribution industries. - Understanding of customer acquisition funnels and digital marketing technologies. - Exposure to data visualization and reporting tools such as Power BI, Tableau, Looker, or Google Analytics. - Experience integrating CRM, customer engagement, and commerce platforms. - Knowledge of A/B testing, experimentation frameworks, and personalization strategies. - Familiarity with API integrations and modern SaaS-based marketing ecosystems. Benefits - Medical, vision, and dental benefits, 401k retirement plan, variable pay/incentives, paid time off, and paid holidays are available for full time employees.