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Marketing jobs

703 marketing jobs

11 days ago

Sr. Manager CRM Strategy

Yahoo

USA (Hybrid)Full time$106K/yr – $220K/yr

11 days ago

Director, CRM & Lifecycle

LifeMD

New York City, NY (Hybrid)Full time$185K/yr – $225K/yr

11 days ago

CRM Operations Associate

FanDuel

New York City, NY (Hybrid)Full time$31/hr – $39/hr

11 days ago

Sr. Manager, Marketing, CRM and Personalization

Shutterfly

USA (Remote)Full time$118K/yr – $178K/yr

11 days ago

CRM & Lifecycle Marketing Specialist

Backroads

Berkeley, CA (Remote)Full time$95K/yr – $115K/yr

11 days ago

CRM Marketing Manager

University of Alaska

Anchorage, AK (Unknown)Full time

11 days ago

PAID MEDIA & TECH / CRM AUTOMATION SPECIALIST (GHL)

Persuasion Experience

Tennessee, USA (Remote)Full time$35K/yr – $45K/yr

11 days ago

Associate Director, CRM Analytics

Bav Group México

Atlanta, GA (Hybrid)Full time$70K/yr – $140K/yr

11 days ago

Director Marketing, CRM - PINK

Victoria’s Secret & Co.

New York City, NY (On-site)Full time$152K/yr – $205K/yr

11 days ago

CRM & Lifecycle Marketing Specialist

Backroads

Berkeley, CA (Hybrid)Full time$95K/yr – $115K/yr

11 days ago

CRM Specialist

Fabletics

El Segundo, CA (Hybrid)Full time$80K/yr – $90K/yr

12 days ago

Marketing Manager II, Lifecycle & CRM Strategy

Care.com

Dallas, TX (Hybrid)Full time$90K/yr – $110K/yr

12 days ago

CRM Manager

KREWE

New York City, NY (On-site)Salaried Ft

12 days ago

CRM Manager

University of Bristol - School of Physiology, Pharmacology and Neuroscience

Bristol, CT (On-site)Full time£43K/yr – £50K/yr

12 days ago

Manager, Loyalty & CRM Marketing

Minuteman Food Mart

Wilmington, NC (Unknown)Full time

12 days ago

Director, CRM Strategy & Performance

AT&T

Dallas, TX (Unknown)Full time$191K/yr – $287K/yr

12 days ago

Director, CRM Strategy & Performance

AT&T

El Segundo, CA (On-site)Full time$191K/yr – $287K/yr

12 days ago

Lead CRM Consultant

Publicis Groupe Holdings B.V

Chicago, IL (On-site)Full time$87K/yr – $162K/yr

13 days ago

CRM Marketing Manager

Stitch Fix

USA (Remote)Full time$95K/yr – $158K/yr

13 days ago

Manager, CRM

Hilton

McLean, VA (Hybrid)Full time$90K/yr – $120K/yr

All CRM roles in the US

Get alerts for this search

All CRM roles in the US

Get alerts for this search

703 jobs

Sr. Manager CRM Strategy

Yahoo

USA (Hybrid)

$106K/yr - $220K/yrIn-houseFull-timeSenior level7+ years exp.

11 days ago

Director, CRM & Lifecycle

LifeMD

New York City, NY (Hybrid)

$185K/yr - $225K/yrIn-houseFull-timeDirector/executive8+ years exp.

11 days ago

CRM Operations Associate

FanDuel

New York City, NY (Hybrid)

$31/hr - $39/hrIn-houseFull-timeMid level1+ years exp.

11 days ago

Sr. Manager, Marketing, CRM and Personalization

Shutterfly

USA (Remote)

$118K/yr - $178K/yrIn-houseFull-timeSenior level7+ years exp.

11 days ago

CRM & Lifecycle Marketing Specialist

Backroads

Berkeley, CA (Remote)

$95K/yr - $115K/yrIn-houseFull-timeSenior level4+ years exp.

11 days ago

CRM Marketing Manager

University of Alaska

Anchorage, AK (Unknown)

In-houseFull-timeMid level3+ years exp.

11 days ago

PAID MEDIA & TECH / CRM AUTOMATION SPECIALIST (GHL)

Persuasion Experience

Tennessee, USA (Remote)

$35K/yr - $45K/yrAgencyFull-timeMid level2+ years exp.

11 days ago

Associate Director, CRM Analytics

Bav Group México

Atlanta, GA (Hybrid)

$70K/yr - $140K/yrAgencyFull-timeSenior level6+ years exp.

11 days ago

Director Marketing, CRM - PINK

Victoria’s Secret & Co.

New York City, NY (On-site)

$152K/yr - $205K/yrIn-houseFull-timeDirector/executive10+ years exp.

11 days ago

CRM & Lifecycle Marketing Specialist

Backroads

Berkeley, CA (Hybrid)

$95K/yr - $115K/yrIn-houseFull-timeSenior level4+ years exp.

11 days ago

CRM Specialist

Fabletics

El Segundo, CA (Hybrid)

$80K/yr - $90K/yrIn-houseFull-timeMid level2+ years exp.

11 days ago

Marketing Manager II, Lifecycle & CRM Strategy

Care.com

Dallas, TX (Hybrid)

$90K/yr - $110K/yrIn-houseFull-timeMid level5+ years exp.

12 days ago

CRM Manager

KREWE

New York City, NY (On-site)

In-houseSalaried-FtSenior level3+ years exp.

12 days ago

CRM Manager

University of Bristol - School of Physiology, Pharmacology and Neuroscience

Bristol, CT (On-site)

£43K/yr - £50K/yrIn-houseFull-timeMid level

12 days ago

Manager, Loyalty & CRM Marketing

Minuteman Food Mart

Wilmington, NC (Unknown)

In-houseFull-timeManager3+ years exp.

12 days ago

Director, CRM Strategy & Performance

AT&T

Dallas, TX (Unknown)

$191K/yr - $287K/yrIn-houseFull-timeDirector/executive8+ years exp.

12 days ago

Director, CRM Strategy & Performance

AT&T

El Segundo, CA (On-site)

$191K/yr - $287K/yrIn-houseFull-timeDirector/executive8+ years exp.

12 days ago

Lead CRM Consultant

Publicis Groupe Holdings B.V

Chicago, IL (On-site)

$87K/yr - $162K/yrAgencyFull-timeSenior level3+ years exp.

12 days ago

CRM Marketing Manager

Stitch Fix

USA (Remote)

$95K/yr - $158K/yrIn-houseFull-timeMid level5+ years exp.

13 days ago

Manager, CRM

Hilton

McLean, VA (Hybrid)

$90K/yr - $120K/yrIn-houseFull-timeManager5+ years exp.

13 days ago

Yahoo

Sr. Manager CRM Strategy

USA (Hybrid)

$106K/yr – $220K/yrSenior Level7+ years expFull time

Posted 11 days ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own and optimize CRM lifecycle strategies across multi-channel programs, partnering with product marketing, analytics, and operations to drive activation, engagement, and retention at scale.

Own CRM lifecycle governance and strategy execution
Collaborate with analytics for success metrics and experiments

Job Description

Responsibilities

Own and define scalable CRM lifecycle strategies aligned to Yahoo’s lifecycle architecture, including acquisition, activation, retention, and re-engagement.
Translate complex horizontal lifecycle frameworks and business objectives into clear, executable CRM requirements, journey definitions, and trigger logic.
Design and map complex customer journeys, triggers, and messaging cadences across CRM channels (such as email and push) based on user behavior and engagement signals.
Serve as a primary CRM strategy partner to Product Marketing Managers and Customer Strategy leads to alignment on vertical-specific goals, user behaviors, and success metrics.
Partner deeply with CRM Operations and Messaging Platforms to ensure CRM lifecycle intent is accurately reflected, cohesive, and optimized in delivery across all targeted channels.
Collaborate with Analytics to define CRM success metrics, lead experimentation roadmaps, and build insight loops to track performance across the lifecycle.
Utilize AI-assisted analytics tools (e.g., Looker) to diagnose churn risks and evaluate multi-channel campaign performance.
Own CRM performance analysis, evaluating campaign effectiveness, diagnosing opportunities for improvement, and reporting on lifecycle KPIs such as activation, engagement, and retention.
Lead robust A/B testing and experimentation efforts to optimize CRM messaging, sequencing, personalization approaches, and dynamic content rules.
Provide strategic guidance to execution teams on prioritization and testing frameworks, reviewing execution quality to ensure campaigns meet strategic intent and technical requirements.

Requirements

7+ years of experience in CRM strategy, lifecycle marketing, or retention specifically focused on channels like email and push.
Demonstrated experience designing and scaling multi-channel CRM strategies in complex product ecosystems.
Proven ability to influence without authority and drive alignment across Product Marketing, Analytics, and Channel Execution teams.
Deep familiarity with CRM measurement, robust A/B testing concepts, and optimization methodologies.
Experience working with enterprise CRM and marketing tools such as Zeta, Moveable Ink, and similar platforms.
Hands-on experience applying generative AI platforms or prompt engineering techniques to accelerate strategy development, content variant creation, or messaging personalization.
Strong analytical thinking paired with clear strategic communication skills.
High degree of autonomy, judgment, and comfort operating in ambiguous environments while managing multiple workstreams.
BA/BS degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

Benefits

comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Yahoo

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. To learn more about Yahoo, please visit yahooinc.com.

Founded in 1994

New York, New York, USA

9.8K employees (1,709 in marketing)

www.yahooinc.com

Traffic Signals

Monthly Visitors

586.3K

Monthly Google Ads Budget

$20

Traffic Source Mix

40.1%

Direct

46.1%

Referral

10.6%

Social

2.4%

Paid

0.6%

Headcount Trend

Current headcount: ~9.8K

Marketing Team

Marketing Team Size

1,282 (13% of company)

Marketing Roles Posted (Last 30 Days)

Marketing jobs

Sr. Manager CRM Strategy

Director, CRM & Lifecycle

CRM Operations Associate

Sr. Manager, Marketing, CRM and Personalization

CRM & Lifecycle Marketing Specialist

CRM Marketing Manager

PAID MEDIA & TECH / CRM AUTOMATION SPECIALIST (GHL)

Associate Director, CRM Analytics

Director Marketing, CRM - PINK

CRM & Lifecycle Marketing Specialist

CRM Specialist

Marketing Manager II, Lifecycle & CRM Strategy

CRM Manager

CRM Manager

Manager, Loyalty & CRM Marketing

Director, CRM Strategy & Performance

Director, CRM Strategy & Performance

Lead CRM Consultant

CRM Marketing Manager

Manager, CRM

All CRM roles in the US

All CRM roles in the US

Sr. Manager CRM Strategy

Director, CRM & Lifecycle

CRM Operations Associate

Sr. Manager, Marketing, CRM and Personalization

CRM & Lifecycle Marketing Specialist

CRM Marketing Manager

PAID MEDIA & TECH / CRM AUTOMATION SPECIALIST (GHL)

Associate Director, CRM Analytics

Director Marketing, CRM - PINK

CRM & Lifecycle Marketing Specialist

CRM Specialist

Marketing Manager II, Lifecycle & CRM Strategy

CRM Manager

CRM Manager

Manager, Loyalty & CRM Marketing

Director, CRM Strategy & Performance

Director, CRM Strategy & Performance

Lead CRM Consultant

CRM Marketing Manager

Manager, CRM

Sr. Manager CRM Strategy

Top 1% of applicants do these two things.

Job Summary

Job Description

Responsibilities

Requirements

Benefits

Yahoo

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All CRM roles in the US

All CRM roles in the US

Sr. Manager CRM Strategy

Director, CRM & Lifecycle

CRM Operations Associate

Sr. Manager, Marketing, CRM and Personalization

CRM & Lifecycle Marketing Specialist

CRM Marketing Manager

PAID MEDIA & TECH / CRM AUTOMATION SPECIALIST (GHL)

Associate Director, CRM Analytics

Director Marketing, CRM - PINK

CRM & Lifecycle Marketing Specialist

CRM Specialist

Marketing Manager II, Lifecycle & CRM Strategy

CRM Manager

CRM Manager

Manager, Loyalty & CRM Marketing

Director, CRM Strategy & Performance

Director, CRM Strategy & Performance

Lead CRM Consultant

CRM Marketing Manager

Manager, CRM

Sr. Manager CRM Strategy

Top 1% of applicants do these two things.

Job Summary