Responsibilities

• Partner with the Omnichannel Strategy team to translate brand objectives and engagement goals into CRM campaign strategies that support complex HCP journeys and align with broader omnichannel engagement frameworks and KPIs.
• Contribute to the design and execution of coordinated campaign flows including audience segmentation, behavioral triggers, messaging cadence, and cross-channel alignment.
• Serve as the CRM department’s primary internal and external point-of-contact for assigned campaigns, partnering closely with Client Solutions, Account teams, and external clients.
• Collaborate with CRM Operations to coordinate campaign setup, deployment planning, and execution across marketing platforms, ensuring campaigns are implemented according to strategy and KPI tracking requirements.
• Oversee target list acquisition, segmentation strategy, and coordination of data integrations including ETL processes, FIAs, and external data agreements to ensure accurate and compliant campaign activation.
• Own campaign performance measurement including data requests, reporting development, performance analysis, and delivery of insights and recommendations to internal teams and clients.
• Monitor campaign performance and partner with Data & Analytics teams to identify optimization opportunities and drive continuous improvement.
• Collaborate cross-functionally with CRM Operations, Creative, Media, Omnichannel Strategy, and Data & Analytics teams to ensure seamless execution and optimization of integrated marketing campaigns.
• Identify opportunities to improve campaign performance through enhanced segmentation, targeting strategies, testing frameworks, and marketing technology capabilities.

Requirements

• 7+ years of professional marketing experience, with experience supporting CRM, lifecycle marketing, or omnichannel campaign programs.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Experience designing, managing, and reporting on data-driven marketing campaigns or cross-channel engagement programs, with the ability to analyze performance metrics and translate insights into actionable optimization recommendations.
• Demonstrated experience collaborating with cross-functional teams including strategy, operations, analytics, and client stakeholders to deliver integrated marketing campaigns.
• Strong proficiency in Microsoft Excel and PowerPoint, including developing performance reports, presentations, and campaign insights.
• Excellent written and verbal communication skills, with the ability to clearly present campaign strategy, insights, and recommendations to internal teams and clients.
• Proven ability to manage multiple campaigns or projects simultaneously in a fast-paced environment while maintaining strong attention to detail and organization.
• Analytical, proactive team player with the ability to prioritize competing priorities, work independently, and collaborate effectively across teams.

Preferred

• Experience in healthcare, pharmaceutical, or life sciences marketing
• Experience supporting CRM or lifecycle marketing programs, including audience segmentation, triggered campaigns, or journey-based marketing.
• Familiarity with CRM and marketing automation platforms (e.g., Salesforce Marketing Cloud, Veeva CRM, Adobe, etc.).
• Experience working with marketing analytics and visualization tools such as Tableau or similar platforms.
• Experience supporting omnichannel or multi-touch marketing programs that integrate email, media, field, or digital engagement channels.
• Ability to evaluate campaign processes and recommend improvements to increase efficiency and effectiveness.