Responsibilities

• Lead CRM analytics and insights delivery for OnStar, quantifying the impact of CRM activations and recommending optimization opportunities across the customer lifecycle.
• Analyze CRM influence on lifecycle engagement, retention, and conversion, monitor campaign performance, and identify opportunities for improvement.
• Elevate CRM findings into strategic, consultative recommendations and communicate complex analytical stories in ways that translate into measurable actions.
• Build relationships with cross-functional stakeholders to identify and prioritize key marketing questions, establish measurement goals, and chart a path to activate those goals.
• Oversee and support the development of brand strategists by reviewing stakeholder deliverables and providing actionable feedback.
• Partner with data science, engineering, and Marketing Technology teams to define data requirements and ensure data quality, accuracy, and effective CRM measurement.
• Connect data from email, app, website, and outbound marketing channels to deliver automated reporting, actionable insights, and closed-loop measurement.

Requirements

• Bachelor’s degree in Analytics, Data Science, Marketing, Business, Statistics, Applied Mathematics, or a related field.
• At least 6 years of experience in owned media, web analytics, CRM analytics, customer lifecycle analytics, or a related discipline.
• Deep understanding of CRM reporting and measurement frameworks.
• Ability to integrate data and findings from multiple sources and present a holistic, actionable point of view.
• Experience managing analytics projects, including project plans, timelines, ad hoc requests, and implementation of new analytics capabilities.
• Advanced understanding of email service providers and associated optimization and analytical tools.
• Strong understanding of marketing automation platforms and CRM systems.
• Deep experience with data visualization tools such as Tableau or Power BI; analysis tools such as Excel, Databricks, or Snowflake; data-querying languages such as SQL, Python, or R; and marketing analytics platforms such as Adobe Experience Platform, Adobe Analytics, or Adobe Customer Journey Analytics.
• Experience with statistical methods and experimentation techniques.
• Experience developing structured and logical frameworks to define problems, analyze data, and derive insights and actionable recommendations.

Preferred

• Master’s or MBA degree in Analytics, Data Science, Econometrics, Statistics, Applied Mathematics, or another quantitative field.
• Project Management Professional (PMP) certification.
• Experience integrating CRM data across email, mobile applications, websites, and outbound marketing channels to support cross-channel measurement.
• Experience partnering with data science, engineering, and Marketing Technology teams to implement new analytics capabilities.

Benefits

• Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.