Responsibilities

• Core Responsibilities
• Performance Measurement and Impact Validation: Ensure programs are measured correctly and results are credible
• - Analyze CRM performance across channels (direct mail, email, digital)
• - Apply structured measurement approaches (test vs control, pre/post, matched comparisons where applicable)
• - Identify drivers of performance; audience, offer, timing, channel
• - Translate findings into clear “what to do next” implications
• Analysis Execution: Own the data and logic behind every output
• - Write and own SQL queries to extract, join, and validate data across sources
• - Execute recurring and ad hoc analyses for CRM programs (aftersales and retail support)
• - Ensure all outputs are accurate, complete, and aligned to business logic

Requirements

• 2–4 years in marketing analytics, CRM analytics, or related field
• Strong SQL skills; able to independently extract, join, and validate data
• Experience analyzing campaign performance across channels
• Proven ability to translate data into business insights
• Experience working with large datasets and complex data structures
• Strong QA mindset; detail-oriented without losing speed
• Clear communication skills; able to simplify complex findings

Preferred

• Experience in automotive, CRM, or lifecycle marketing
• Exposure to test/control design and incrementality measurement
• Experience with Databricks, Python, or R for deeper analysis
• Familiarity with Tableau or similar visualization tools (used for communication, not just reporting)

Benefits

• The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances