Head of CRM & Lifecycle Marketing

Palm Beach Gardens, FL (Hybrid)

$175K/yr – $200K/yrSenior Level10+ years expFull time

Posted 6 days ago

Job Summary

Own the enterprise CRM and lifecycle marketing strategy across healthcare practitioners, patients, and consumers, driving segmentation, personalized journeys, and activation plans.

Lead segmentation and multi-path journeys across HCPs, patients, and prospects.
Partner with Sales and HCP Marketing to nurture leads and accelerate growth.

Job Description

Responsibilities

Develop and lead the enterprise CRM and lifecycle marketing strategy across healthcare practitioners, patients, and consumers.
Build meaningful customer segmentation based on audience, behaviors, engagement, purchase history, value, needs, and lifecycle stage.
Design differentiated journeys for HCPs, patients, prospects, new customers, existing customers, and lapsed customers.
Establish lifecycle strategies spanning acquisition, onboarding, education, activation, conversion, replenishment, retention, cross-sell, win-back, and advocacy.
Develop personalization strategies that deliver the right message, content, product, and next-best action based on customer needs and behavior.
Build practitioner lifecycle journeys that move HCPs from awareness and education to trial, recommendation, advocacy, and deeper brand engagement.
Partner with Sales and HCP Marketing to develop lead-nurture and practitioner activation programs.
Develop segmentation based on practitioner specialty, engagement, recommendation behavior, customer value, and growth potential.
Create automated journeys that complement field sales activity and extend engagement between sales interactions.
Identify opportunities to re-engage inactive or declining practitioner accounts and accelerate high-potential accounts.

Requirements

10+ years of lifecycle/CRM experience, with direct experience in a practitioner, supplement, health/wellness, or B2B2C environment.
Demonstrated experience developing segmentation strategies and personalized, automated customer journeys.
Proven track record building complex multi-track journeys in enterprise CRMs/ESPs (e.g., Salesforce Marketing Cloud, Klaviyo, HubSpot, ActiveCampaign).
Deep understanding of HCP behavior, practitioner dispensary models, and patient compliance drivers.
Strong analytical orientation with experience measuring customer lifetime value, retention, cohort behavior, conversion, and incrementality

Benefits

401(k)
401(k) matching
Dental insurance
Employee assistance program
Employee discount
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off

Cellcore Biosciences

4.7 Glassdoor

CellCore is the industry leader in digestive, immune, and mitochondrial health that first introduced the concept of foundational medicine to the nutritional supplement industry.By formulating supplements designed to support cellular health through proprietary Carbon Technology, CellCore provides natural, root-cause solutions that help patients return to homeostasis by delivering key nutrients to upregulate mitochondrial function, which is necessary for the proper function of every cell, organ, and tissue. It also emphasizes the importance of opening up the body’s drainage pathways prior to detoxification, and improving a patient’s terrain to sustain long-term wellness.Foundational medicine is the starting point for health, as it allows patients to experience optimal results when they move onto targeted products and protocols.

Founded in 2017

Meridian, Idaho, USA

68 employees (11 in marketing)

cellcorebiosciences.com

1% recommend to a friend

1% CEO approval