Responsibilities
- Lead the planning, implementation and tracking of media plans, activations and presentations.
- Develop and maintain a deep knowledge of their clients' business over time.
- Ensure all client media requirements are executed in a timely and accurate manner.
- This role is a steppingstone towards managing a planning team as the leader of an associate planner.
- Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior.
- Problem Solving - clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed.
- Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
- Delegation - as a manager of our Associate level, this role is where delegation skills begin and are key.
- Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what's best for the team and the client.
Requirements
- Graduate of a four-year college or university
- 1-2 years of media planning experience
- Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
- Sufficient communication skills across internal teams and client-facing contacts.
- Comfort planning across channels and platforms
- Readiness to learn the client service aspect of media planning
- Command of media fundamentals and ability to educate an Assistant
- Ready to take on management responsibilities
- Understanding of key research sources
- Some knowledge of current trends and innovations in media
- Comfort with trafficking, data, analytics and measurement
Benefits
Note: This role is hybrid, requiring three days per week in the office. The remaining two days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. The number of required in-office days may be adjusted over time based on business needs.
Compensation