Responsibilities

• Assists the team lead with all aspects of digital media plan development/recommendations
• Interprets communications/digital media strategy and translates into communication planning action steps
• Oversees/manages Associate(s) and day-to-day operation of all media activity
• Demonstrate initiative by researching and identifying valuable information/insights to improve media product
• Fully embraces Connections that Captivate and uses as guiding principles for all media/communication recommendations
• Determines and supervises the best possible implementation of all approved communication plans and projects
• Acts as primary point of contact for client stewardship requests
• Learns and understands all phases of the clients’ marketing objectives and provides media recommendations to deliver against these objectives
• Understands all proprietary research tools/processes and applies learning during communication planning
• Prepares and presents communication plans, as needed, including objectives, strategy, rationale, and all backup materials
• Establishes strong working relationship with partner agencies (where/when applicable), delivering a seamless communications process
• Demonstrates agility via multitasking multiple brands, strategic development and plan stewardship, management of Associate(s)
• Develops collaborative working relationship with all implementation teams, ensuring they fully understand brand communication objectives/strategies
• Trains and develops Associate(s), including:
• Effective level of delegation
• Managing group dynamics/relationships between Associate(s)
• Establishes and demonstrates strong leadership skills
• Evaluates performance of Associate(s) via PMP process, including assisting in the establishment of the cascading goals
• Checks work of Associate(s) to ensure accuracy
• Identifies opportunities for Associate(s) career development