Responsibilities

• Campaign Management: Plan, execute, and optimize TikTok ad campaigns to drive traffic, increase brand awareness, and achieve key performance indicators globally.
• Audience Targeting: Utilize TikTok's ad targeting options to effectively reach our target audience worldwide, including demographic targeting, interest targeting, and lookalike audience targeting.
• Budget Management: Manage advertising budgets to maximize ROI and achieve campaign objectives within allocated budget constraints.
• Performance Analysis: Monitor campaign performance metrics, providing regular reports and insights to optimize performance.
• Global Coordination: Collaborate with regional teams to ensure cohesive and effective implementation of global advertising strategies.
• Product Knowledge: Stay informed about the latest trends, features, and best practices on TikTok and incorporate them into campaign planning.
• Collaboration: Work closely with cross-functional teams, including product marketing, creative, and measurement insights and analytics, to ensure alignment of advertising efforts with overall business goals.

Requirements

• Strong familiarity with TikTok's ad platform and tools, experience buying and managing campaigns in TikTok Ads Manager, and knowledge of the paid social landscape.
• Proven expertise in handling end-to-end advertising campaigns, from strategic planning to execution and optimization, consistently exceeding performance targets through a deep understanding of diverse advertising objectives and methodologies.
• Excellent analytical skills with the ability to understand campaign data and derive actionable insights to optimize performance.
• Exceptional communication and collaboration skills, adept at engaging effectively with senior stakeholders in a team environment.
• Self-motivated and resourceful with the ability to adapt to a fast-paced, dynamic environment and quickly learn and implement new strategies and best practices.
• Strong project management skills with attention to detail, experience with campaign planning cycles, and managing large budgets.

Preferred

• Proven ability to devise and communicate global strategic direction for owned TikTok campaigns.
• Experience collaborating with creative teams to guide asset development using data-driven insights.
• Passionate and knowledgeable about TikTok's content and product.
• Experience working across multiple regions and cultures, experience working with tech brands.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
• The Company reserves the right to modify or change these benefits programs at any time, with or without notice.