DIGITAL MEDIA PLANNER - KLTV

Tyler, TX (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 3 months ago

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Job Summary

Own end-to-end digital campaign execution and coordination, translating technical details into client-ready insights.

  • Must-have: 2+ years in digital media, digital marketing strategy, or client solutions.
  • Standout: Proficiency with Wide Orbit/OMS, Google Ads, DSPs and strong cross-team communication.

Job Description

Responsibilities

  • Digital order entry with a high level of accuracy.
  • Request, update, and monitor digital creative scheduling on all campaigns.
  • Execute campaigns and creative development for all digital advertising.
  • Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding campaigns.
  • Monitor digital campaigns' pacing and effectiveness to ensure campaign delivery.
  • Create Digital Banner Ads for our clients.
  • Manage and communicate inventory sell-through percentages and avails to staff.
  • Reconcile / audit 3rd party billing.
  • Works closely and communicates with the Media Executives.
  • Other duties as assigned by the Multimedia Sales Manager and Director of Sales.

Requirements

  • Bachelor's degree in marketing, communications, or a related field.
  • 2+ years of experience in digital media, digital marketing strategy, or client solutions.
  • Proficiency in, or the ability to quickly learn, Gray systems such as Wide Orbit, OMS, BI Tools) and digital platforms (Google Ads, DSPs, Meta Ads Manager, etc.).
  • Strong communication skills, with the ability to translate technical and operational information into clear, client-ready insights.
  • Skilled at bridging technical detail to business context to help teams position solutions effectively.
  • Understanding of attribution models, ROI reporting, and performance measurement.
  • Highly motivated, proactive, and collaborative.

Preferred

  • Graphic Design experience is a plus!
FOX Carolina News logo

FOX Carolina News

Your source for local breaking news, weather, traffic, sports, crime and getting answers in Greenville, Anderson, Spartanburg, and Pickens, SC. WHNS-TV FOX Carolina is market 37 with 940,000 Households.

Founded in 1978
USA
112 employees (84 in marketing)

Traffic Signals

Monthly Visitors
2.7M
Traffic Source Mix
Search
32.6%
Direct
44.5%
Referral
4%
Social
18.6%
Paid
0.2%

Headcount Trend

Current headcount: ~112

Marketing Team

Marketing Team Size
58 (52% of company)
Median Career Experience
8 years
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
4

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