Senior Associate, Integrated Media Planning

New York, USA (Unknown)

$40K/yr – $75K/yrMid Level2+ years exp

Posted 3 months ago

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Job Summary

Drive media planning execution and growth in a client-focused role with a clear path to leading a planning team.

  • Own planning, implementation and tracking of media plans and activations.
  • Must-have: 1-2 years of media planning experience.
  • Standout: Opportunity to move into planning-team leadership.

Job Description

Responsibilities

  • Lead the planning, implementation and tracking of media plans, activations and presentations.
  • Develop and maintain a deep knowledge of their clients' business over time.
  • Ensure all client media requirements are executed in a timely and accurate manner.
  • This role is a steppingstone towards managing a planning team as the leader of an associate planner.
  • Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior.
  • Problem Solving - clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed.
  • Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
  • Delegation - as a manager of our Associate level, this role is where delegation skills begin and are key.
  • Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what's best for the team and the client.

Requirements

  • Graduate of a four-year college or university
  • 1-2 years of media planning experience
  • Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs
  • Sufficient communication skills across internal teams and client-facing contacts.
  • Comfort planning across channels and platforms
  • Readiness to learn the client service aspect of media planning
  • Command of media fundamentals and ability to educate an Assistant
  • Ready to take on management responsibilities
  • Understanding of key research sources
  • Some knowledge of current trends and innovations in media
  • Comfort with trafficking, data, analytics and measurement

Benefits

Note: This role is hybrid, requiring three days per week in the office. The remaining two days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. The number of required in-office days may be adjusted over time based on business needs.

Compensation

  • USD 40000-75000 YEAR