Responsibilities

• Lead the end-to-end development of media strategies that align to brand and business goals, from early brief through execution and optimization
• Guide and hold agency partners accountable for developing strategic frameworks, channel roles, and tactical plans that meet a high standard of quality and rigor
• Partner closely with marketing strategy and creative teams to shape communication strategies and ensure media is fully integrated into the broader marketing approach
• Act as the connective layer across media channel leads (performance, social, affiliate, owned, etc.) to create a unified, cross-channel strategy and clear role definition for each channel
• Apply a deep understanding of consumer behavior, media consumption, and emerging trends to inform strategic direction and identify new opportunities
• Guide measurement approach in partnership with agency and media effectiveness teams, ensuring strategies are grounded in clear success metrics and learning agendas
• Lead cross-functional alignment and decision-making, influencing stakeholders across varying levels and disciplines
• Identify and drive forward-looking initiatives, including testing frameworks, innovation opportunities, and new ways of working across teams and partners
• Serve as a steward of media best practices, elevating the quality and consistency of strategic thinking across the organization

Requirements

• 8+ years of experience in media strategy, planning, or a related field
• Proven ability to develop integrated media strategies that connect business objectives to channel execution
• Ability to translate complex media, consumer, and marketplace dynamics into clear, actionable recommendations for senior and executive stakeholders
• Strong communicator and presenter, with experience influencing decisions across all levels of the organization
• Demonstrated ability to lead cross-functional work and drive alignment across marketing, creative, analytics, finance, and agency partners
• Experience providing strategic oversight of agency partners, including shaping and approving media plans to ensure alignment with business goals and performance expectations
• Demonstrated leadership presence, including mentoring team members and leading cross-functional initiatives
• Deep understanding of consumer behavior, media consumption, and the evolving paid media landscape, including digital, data, and marketing technology

Benefits

• Comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves
• 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation
• Find competitive benefits from financial and education to well-being and beyond at https://corporate.target.com/careers/benefits