Responsibilities

• Maintaining excellent client relationships & understanding of the clients' key business and challenges
• Being considered a valuable contributor during client meetings with the ability to challenge others’ opinions in the right forum/manner
• Delivering innovative thinking that inspires leading edge solutions and award-winning breakthrough work - best in class work as standard (internally & externally)
• Arming the client team with knowledge & expertise to speak confidently about the strategic direction where required
• Measurable client & strategy business KPIs
• Identify, develop & oversee the delivery of unique and innovative strategies to deliver the client’s desired results
• Translate complex client asks and deliverables into simple and cohesive stories that are easy to digest and sells our thinking in the best light possible
• Demonstrate a good understanding of consumers & their behaviors, uncovering new opportunities for brand growth
• Clearly demonstrate how the strategy delivers on the business need and focus on results and measurement
• Bring fresh thinking & inspiration into the Strategic Process to help the teams springboard to better Strategic thinking
• Deliver executable, relevant, on brand platforms/rally cry with the potential for fame/award entry
• Write cohesive communications architectures that deliver on the platform/ rally cry and give guidance for how the brand will behave in the world
• Train, guide & assist the Strategy & Client teams in development and packaging of ideas
• Positively collaborate with IAT and independent creative partners, contributing to their/our client work
• Use qualitative and quantitative comms channel & cultural tool research to develop applicable insights into the consumer connection with the brand
• Lead ideation team sessions in conjunction with the planning team and relevant disciplines to generate creative & compelling communications ideas
• Business Growth:
• - Contribute to new business success (local market)
• - Participation in new business as required, leading Strategy
• - Identify and contribute to new ways to grow organic client business by upselling and cross-selling agency product